Morgan Todd Lewistown, PA

The Perfect PR and SEO Relationship :   Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work. Does your PR team know SEO best practices and vice versa? PR and SEO teams share a common goal--to increase a brand's presence in the marketplace--but they take different approaches. As a business grows, it can be easy to silo groups and overlook opportunities for collaboration. Forming stronger ties between these two teams can lead to new content, better publicity and even new business. Working with Julie Perrigan, Rise Interactive's SEO manager, we outlined three areas for companies to begin their PR and SEO collaboration: 1. Increase Quality Content and Links The goal of public relations is to create content, find opportunities to share it and to gain exposure for your organization through media, print and digital efforts. SEO should be a piece of that puzzle, not an afterthought. Creating qua...

4 Reasons Yahoo's Telecommuting Ban Won't Last : Telecommuting, handled properly, creates more effective, harder-working, employees. Eventually, Marissa Mayer will figure that out. The tech world and its websites are abuzz today with the news: Yahoo is banning any form of telecommuting or working from home beginning this June. Even staying home to wait for cable installation is frowned upon as shown in this confidential memo sent by disgruntled employees to AllThingsD. For a CEO already under the microscope as a rare female leader taking over a troubled Internet giant, announcing to the world that she's banned telecommuting seems a boneheaded move for Marissa Mayer to make. Here's what I'm wondering: 1. Doesn't Mayer know that telecommuting is good for business? I'm the author of a book about the benefits of telecommuting--but you don't have to take my word for it. The Huffington Post commentary on Yahoo's new rule lists three separate stu...

Mobile devices have a huge range of benefits in the workplace – from increasing the productivity of employees by enabling them to keep working on the move, to allowing improvements in flexibility such as operating from home. The technology now comes in all shapes and sizes: laptops, netbooks, tablets, smart-phones, pen drives and everything in between. It evolves at a rapid pace and many workplaces are keen to embrace the new technology. However, what many organizations fail to consider is the need to create secure mobile environments, which also maintain a high level of accessibility. Personal devices The problems begin with the fact that many employees now use their own mobile devices to enhance their working ability – rather than using simply what the company provides. This has booth benefits and drawbacks. For example, the company saves cash on equipment and the employees are more productive; but the security risks caused by allowing unknown devices onto a wireless network a...

11 Keyword Targeting Mistakes : Today, we’ll just focus on some of the common big mistakes the LunaMetrics team sees when it comes to keyword targeting. 1. Overemphasizing Volume “Big numbers — YAY!” Calm yourself, man. Volume is only part of the equation . It doesn’t matter how many people search for a word if its so competitive you’ll never get anywhere near the first search engine results page. And I’ll take a low volume key phrase that brings in people that actually convert over a keyword that brings in a large amount of worthless traffic anyday. Never forget the long tail . The overwhelming majority of search engine traffic are those rarely searched-for long-tail key phrases, and they are more likely to convert anyways. Get that low-hanging fruit.  2. Misunderstandering Volume Estimates Surprisingly few people want read your article on raw cuisine in the “Apple Big”. But, yeah.. volume still matters. Unfortunately, a lot of people don’t know what they’re lookin...

7 Old Post Revival Techniques You Won’t Believe You’re Overlooking : This guest post is by Ahmed Safwan of To Start Blogging . Do you have hundreds of posts in your archive? Most of them receiving a big zero in traffic? You aren’t the only one who has this problem. Most of the bloggers, even pro ones, have this problem. That’s why this post was created. Your old posts can generate additional visitors for you. Let’s see how. 1. Create internal links You’ve heard me talk about internal linking before. This is because it’s very important. When you link to your old posts, you are giving more value to your readers and also to Google itself. You will be able to get traffic to your old posts, decrease bounce rates, increase average time on site per visitor, and increase your rankings. All this from just linking to your old posts! So, whenever you write a new post, remember that your old posts can also give value, and link to them in your new post. 2. Update your old post and rep...