Morgan Todd Lewistown, PA

ComScore Video Metrix  reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Is this up, down or sidewise from previous reports? Because comScore introduced three important methodological changes to its estimates with the release of the August 2012 U.S. Video Metrix data, it’s not possible to do a year-over-year comparison of data. But, in August 2012, all-time high of 188 million U.S. Internet users watched 37.7 billion online content videos, while video ad views totaled 9.5 billion. So, it appears that 5.6 percent fewer Americans are now watching 14.2 percent fewer online content videos, but 4.2 percent more video ads than they were seven months ago. Does this make sense? For starters, there are 31 days in August and only 28 days in February. And Americans may watch more video during the summer than they do during the winter. Nevertheless, 83.3 percent of the U.S. Internet audience viewe...

Web Design Workshop #33: Les Remparts | Webdesigntuts Web Design Workshop #33: Les Remparts Ian Yates  on Mar 2nd 2013 with  42 Comments Web Design Workshop  is our regular community project where we ask readers to submit their work for your friendly, constructive criticism. It’s the perfect way to learn, offer opinions and have your own work critiqued! This week, a bit of self-interest on my part.. Rules of Engagement Play nice! We deliberately select work which will benefit from advice and pointers. If you can’t be constructive in your comments, don’t. Other than that, offer any advice you can give. Feel free to link to examples and images which back up your points. The Design Big screen.. ..little screen I launched this hotel website  today  so there’s a very good chance you’ll find mistakes! But who better to test it out and give feedback on the design than the global army of designers I deal with on a daily basis?! The website needed to be simple, clear...

The need for security awareness training is more important than ever. Every company that plans to stay competitive must make this type of training mandatory for every employee. The reason for a stringent and complete training program and the need for every employee to be aware of security is the surprising direction from which security threats may come. The security threat that companies face comes as much from within as it does from outside corporate spying. Definition of the Direction of Threats The threat from outside is usually better understood by company management than the threat from within. The internal threat is not just from unhappy employees. The employee who is unaware and untrained is the biggest threat. Employees who have not undergone security awareness training hurt the company by visiting Internet sites that have active malware. They often respond to emails that are phishing attacks and often keep their login and password information stored in an unprotected manner...

Fireworks in the Real World: Wireframing | Webdesigntuts : Fireworks isn’t a dedicated wireframing application, but its familiar interface, templates and extensions make it the perfect contender for being your wireframing tool of choice. * *

For Dealers, Facebook should be about what's Happening in the Real World : One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your performance online through Facebook by focusing on what’s happening in the real world. Facebook is virtual, but that doesn’t mean it has to focus on the virtual world. Make it real. If your business is out there doing things in the real world, you have plenty of potential Facebook content to post on your page (as well as you other social media pages and profiles). Do you participate in charities and local events? Do you sponsor a little league team? Do you have a monthly meeting at a local restaurant? What about your employees? Do they go on trips or do amazing things like skydiving? Does your team have a bowling league? Does your service manager sing in a country western band on Saturdays? There are plenty of things that we do in the world that aren’t necessarily...

An often regurgitated, un-credited tweet states that ‘Twitter makes me want to have a drink with people I’ve never met and Facebook makes me want to throw drinks over people I know’. A great analogy, I’m sure you’ll agree. Wouldn’t it be great if we could keep it true? Type ‘how to use Twitter’ into your favourite search engine and you will be bombarded with low quality articles written by self-proclaimed ‘social media gurus’ that claim to know the secret to limitless followers, earning potential for your business or some other golden-egg-laying goose for ‘winning’ Twitter. If you ask me, it’s all snake oil, as often these so-called experts appear to work with a ‘do what I say, not what I do’ attitude, offering advice that warns you not to do things like over share the same link, but if you follow them, you end up with your timeline bombarded with exactly the automated, impersonal, spammy tweets they were down-talking and steering you away from. So forget social media ‘gurus’ an...

8 BOOKMARKLETS  I’m all for shortcuts.  Especially  on the internet. And this is why I love bookmarklets: they’re like little pieces of internet magic that sit on your tool bar. You can be browsing a site, thinking, “I like that/I want that/I need to save that for later” and voila! In one click, it’s done (and you’ve got more time for blogging). To use them, simply visits the site below, and drag and drop the text link or image into your browser’s toolbar and you’re halfway there!  1. Src Image What it is:   Src Image  is a bookmarklet that works with Google’s image search to help you find the original source of a picture so that you can credit it correctly before publishing it on your blog. Great when you want to track down a picture to seek the owner’s permission to use it first! Added bonus: It’ll also find very similar-looking images if they’re available. 2. Pinterest What is it:  Ahh, Pinterest. You (good) time-wasting, brain-exploding with cre...

A reminder about selling links that pass PageRank: Webmaster level: all Google has said for years that selling links that pass PageRank violates GOOGLE  quality guidelines . We continue to reiterate that guidance periodically to help remind site owners and webmasters of that policy. Please be wary if someone approaches you and wants to pay you for links or "advertorial" pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. The consequences for a linkselling site start with losing trust in Google's search results, as well as reduction of the site's visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google's search results. If you receive a warning for selling links that pass PageRank in Google's Webmaster Tools , you'll see a notification mess...

The Definitive Guide to Google Analytics for SEO Professionals : by Jayson DeMers Google Analytics makes it possible to track SEO efforts, and has been used by businesses the world over to track ROI on internet marketing. The new Google Analytics platform has been a steep learning curve for some SEO professionals, especially those who were accustomed to the classic layout. However, the "new" analytics comes with more than just a confusing layout. It also has additional features that make it easier than ever to track ROI from internet marketing and SEO efforts. New Layout and Features The new Google Analytics layout has an orange bar with these main tabs running inside it: Home, Account Selection Drop-Down, Reporting, Customization, Admin, and Help. The drop-down shows the current account/site that is being displayed. The default report shown in the main screen is the Audience Overview, which gives overall visits, bounce rate, pageviews, etc. for the past 30 days.  The best...

Demystifying Dynamic Search Ads: Set-Up & Targeting : In Part 1 of the Demystifying Dynamic Search Ads series , we discussed the pros & cons of incorportating DSAs into your paid search strategy.  Now that you’ve decided that Dynamic Search is something you would like to put to use, we can discuss the actual campaign set up and creating what Google refers to as auto-targets.  We’ll also cover exclusions and run through a few examples of common ways DSAs are being put to use. Dynamic Search Campaign Set-Up: To create a Dynamic Search campaign simply begin by building a new search network campaign as you normally would, but when you reach the “Type” settings, select the Dynamic Search Ads setting to enable targeting based on your website content: Continue selecting your campaign settings – device, location, language, and bidding and budgeting options - as you normally would until you reach the Ad extensions portion.  In the Ad extensions section you will se...

Two years ago, everyone's love-hate relationship with Facebook got a little more passionate when Mark Zuckerburg changed things up and introduced us to Facebook Timeline.  Love it or hate it, it's all about to change again. Facebook introduced a whole new news feed design at a press conference on March 7th. It should come as no surprise that the new version of the news feed is very image heavy and was designed to help give people the ability to digest more information with greater ease. News Feeds Based on User Activity One of the biggest motivators for the new design was Facebook's desire to give users a better ability to customize their news feeds. "We want to give the world the best personalized newspaper that we can," said Zuckerberg during the event. Chris Struhar, the tech lead of Facebook's News Feed explained several of the new options during today's press conference. Among them is the introduction of specialized feeds that provide users...

This won’t cover everything, but should give you a quick overview of what you could be doing or adding to your own checklist. To make your task even easier, we’ve created a number of versions of this checklist, including an HTML version, Markdown, PDF and Evernote. Download them all from the Tuts+ GitHub account . Successful Launch After having invested a lot of time in a project, launch day will be in sight. Before you get there you’ll still have important issues that need addressing to achieve a successful launch, get these right and both you and your client will be happy. Remember, before you show anything to a client make sure the site matches the original spec, is pixel perfect to the designs you presented and fulfils their original brief. Content Get a small team together and go over the content of the site with a fine tooth comb – make sure you get this right . Good content is the cornerstone of a great site. Spelling : Check and check again. Run a spell check. Better sti...