Morgan Todd Lewistown, PA

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges Avinash Kaushik Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can  paint a simple picture  about something complex it means I understand it and in turn I can explain it to others. This post is at the intersection of those two lovely things. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy. A vast expanse of our current existence. All of the visu...

How to measure your SEO on a CPC level Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on microsites, premium content, videos, blogs, and more, all in the name of “SEO.” I think it is time to discuss some ways to measure your SEO to make sure you aren’t the guy buying a muffler bearing warranty from your web company. A couple of caveats before we move on: I am  not  calling all SEOs snake oil salesmen. I  do  realize that every situation is different in regards to dealer placement on the SERP (Search Engine Results Page). The purpose of this article is simply to discuss some methods of measurement to make sure you are getting the most from your SEO budget. Remember that search engines make money by delivering the best, most relevant search results possible. Therefore, your dealership should automatically show up in the results for queries like: “your dealership name,” and “yo...

PRESENTED BY AMERICAN EXPRESS OPEN BY LAUREN INDVIK OCT 09, 2013 For small business owners, the complex ecosystem of social media advertising can be difficult to navigate. For every success story — and there  are plenty  — there are hundreds, if not thousands, of small business frustrated by their attempts to attract customers through Facebook ,  Twitter ,  Tumblr ,  Foursquare ,  Pinterest , etc. The problem, fundamentally, is that small businesses are on social media because they feel that they should be — not because it fits into some larger strategy. They've heard about the small businesses that have radically enlarged themselves through those networks, as if by magic — that magic being, in fact, the execution of very smart strategies. SEE ALSO:  5 Ways Small Businesses Get Social Media Wrong Before you pour further resources into a Facebook page or a Twitter account, it's worth laying out the factors — in marketing terms, the  key performance...

Website Do's and Don'ts - Your "New Car Vehicle Details Page"... Make a Listing that Sells! Today I would like to discuss a New Car vehicle details page.  I am "picking" on the same Honda dealer near my home.  All the screenshots are taken in order, from a random car listing on the site: Above the fold: (Click on Images to enlarge) First again the banner takes up a third of the page, taking away from prime "selling" space.  Second we still have the annoying social media bar following us around, daring us to go to a different website( See my post:  Website Do's and Don'ts - Your "Home Page"... Make it Easy for Your Online Clients!  For my rant about this!) .  In the "meat of the listing, we have 20 Evok (Stock Photos) of the car, Its status is "in stock", and it is Silver with a black Interior, a Variable Transmission ( If I didn't know cars I would be stumped), it has 6 miles on it (Really?), and a 4 cylinder ...

SEO Pricing: 600 Agencies Share Costs of Services & Pricing Models - Moz : Infographic by SEOmoz & AYTM Market Research