optimization or marketing a website

-

(my response to a recent email from a gentleman asking whether he should optimize or market his website)

 

Please note that optimizing the site so that the search engines will be able to index it is only a minor part of getting more traffic to your web site.

 

In regards to weather you need optimization or marketing let me start by saying that if you want your website to generate business you will always need marketing.

 

See http://en.wikipedia.org/wiki/Web_marketing for a great definition of web marketing. in brief (Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' )

SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

 

 The Bottom line for a business websites to be successful is an obvious  more traffic issue. Optimizing the site for search engines is of great  benefit but in no way should it be substituted for Marketing.

 

For More Information Visit my site at Memphis Web Design – http://www.wiredwizard.net

Comments

Post a Comment

Popular posts from this blog

Protopage a great iGoogle Alternative

-
Well if you haven't heard iGoogle will be shut down by Google in November of 2013, so it may be time to look at some alternatives. I recently came across Protopage you can find them here http://www.protopage.com/ Protopage launched in 2005 and is still going despite nearly every other start page shutting down or becoming derelict. Due to popular demand, they have released better support for tablets and larger smartphones, so that you have the choice between viewing the mobile version or the normal version of Protopage on your device. There isn't much to dislike about Protopage. It has a very nice Web 2.0-oriented design, and it is very solid in every area that you expect from a personalized start page. The ability to view multiple RSS feeds in a single module and the integrated podcasts puts this start page right up there among the best. What’s the business model? No idea. It’s totally free and sans-ads, at least for now. No registration at all is requir
Read more

A simple Flex Builder contact form

-
Ok here is my simple flex builder contact form. It will validate fields then post form data to a backend page for processing. This Flex Builder Form does not use the httpservice to retrieve information its just a simple post form that keeps the bots from filling out the form on a standard web site   <?xml version="1.0" encoding="utf-8"?> <mx:Application xmlns:validators="validators.*" applicationComplete="validator()" xmlns:mx="http://www.adobe.com/2006/mxml" layout="absolute" width="480" height="500" backgroundGradientColors="[#ffffff, #ffffff]"> <mx:Script>                 <![CDATA[                                 private function validator():void {         submitButton.enabled = Validator.validateAll(             [requireName, requirePhone, validateEmail]).length == 0;     }                 private function submit():void {         var args:URLVariabl
Read more

Designing a Better Contact Page

-
Image
A good contact page is essential for maintaining relationships with your visitors. Whether we’re talking eCommerce, magazines, personal websites, online services, users will usually seek out a contact page as their first means of communication with you. Oddly enough, many web designers neglect the humble contact page, even considering it one of the least important aspects of a website. Let’s put that right. The Importance of a Good Contact Page A contact page is often overlooked. How many times have you visited a website, wanting to get in touch to complain about a product or service, or ask a question? And how often have you struggled with a contact form? A good contact page can benefit any type of business. It can improve customer satisfaction by helping users with their problems. It can also help a business improve its products and services by providing an avenue for valuable feedback. Other channels can be limited when it comes to user feedback. Television, radio, magazines, news
Read more