How To Optimize A Dynamic Website

Internet technologies and e-commerce are advanced now and still developing day by day. As a result people prefer to have a dynamic website for their businesses or their online presence. So for some webmasters or new search engine optimizers who have experience in doing SEO for a simple static websites becomes necessary to know also about how to optimize a Dynamic Website?

For successful search engine optimization (SEO) of a dynamic website it is require to have some complex search engine technology and methods that are substantially different and much more sophisticated than the SEO techniques used for ordinary, more conventional "static" web sites.

In this article you can find some useful and important tips for how to optimize a dynamic website but first I would like to describe about what are Dynamic Websites?

Introduction to Dynamic Websites:
Now days often business websites are dynamic means that the web pages are dynamically built pages that allow user interaction and online shopping cart is an example for that.

Dynamic websites are websites whose pages are generated on the fly and usually built with a programming language such as ASP, PHP or JAVA. Often Dynamic sites are database-driven means that the site content is stored in a database and the dynamic code "pulls" the content from a database.

Problems in indexing Dynamic URLs:

It is really difficult to get dynamic web sites properly indexed in the major search engines unless they are professionally optimized. Even most search engines claim that they now index the majority of dynamic web sites but still only in some cases and it is limited to a number of URLs.

One of the most important reason behind having problem with dynamic sites to get indexed by major search engines is that Search engines often consider a dynamic URL as a set of infinite number of links.

Now days often dynamic web pages are created "on the fly" with various technologies such as ASP (Active Server Pages), Cold Fusion technology, JSP (Java Server Pages) and so on. Now all these pages are user friendly and works very will for real users actually visiting the web site, but they usually create a mess with most search engine spiders.

The main reason behind it is because all dynamic pages do not even exist until a user actually goes through a query or variable that generates the pages. Often search engine spiders are not programmed to select or choose any of query or variables. In this way, those dynamic pages do not get generated and that is why do not get to be indexed.

One of the main difficulties with search engine spiders are that they cannot read and are not trained to understand any of the dynamic databases of URLs which either contain a query string delimited by a question mark or any other database characters (#&*!%) that refers to as "spider traps." Once a search engine spider falls into any of those traps, it usually spells bad news for that dynamic web site.

As a direct consequence that most search crawlers have significant problems "reading" any level into a typical dynamic database, most of these search engine spiders have been programmed to initially detect and then ignore most dynamic URLs.

How to optimize a dynamic website to get it indexed by major search engines:

1. Using URL Rewriting Tools or Softwares - There are some URL Rewriting Tools and software available on the web that converts a dynamic URL to Static URLs. So it is better to use these tools to convert a dynamic URL of your site to Static URL.

For an example- Exception Digital Enterprise Solutions offers software that helps to change the dynamic URLs to static ones.

In this way, changing a dynamic URL to static one helps it to get easily indexed by search engines.

2. Using CGI/Perl Scripts - Using CGI/Perl scripts is one of the easiest ways to get your dynamic sites indexed by search engines. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address.

In order to correct this problem, it is needed to write a script that will pull all the information before the query string and set the rest of the information equal to a variable.

When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example "?id=586" is assigned a variable, say "X".
The dynamic URL www.xyz.com/abcproduct.asp?id=586

will change to- www.xyz.com/productname/A

through CGI/Perl scripts that can be easily indexed by the search engines.

3. Managing Web Servers-

Apache Server - Apache has a rewrite module that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.

ColdFusion - It is needed to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.

4. Static Page linked dynamic Pages - Creating a Static Page that linked to an array of dynamic Pages becomes very effective especially in case you are the owner of a small online store. Initially just create a static page linking to all your dynamic pages. And optimize this static page for search engine rankings.

Make sure to include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business. Submit this static page to various major search engines including all the dynamic pages as per the guidelines for search engine submission.

In this way if you are going to optimize a dynamic website then all above tips can help you to successfully optimize your dynamic website and your site will get indexed by major search engines without facing any problem and you have a great chance to take your site among top ranks on major search engines.

Webexcel Solutions (ISO 9001:2000 Certified) A Software Development Company and an SEO Company Author involve in research and analysis of various search engine strategies and alogrithms. For more articles by author please visit- Latest Google SEO Tips and Strategies Article Source: http://EzineArticles.com/?expert=Neeraj_Srivastava

 

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Selecting the Best Web Design Language for Your Project

If you'd like to create and publish your own web site on the Internet, your first step should be to decide what type of web site you would like to create and what web design language you would like to use.

Although there are several web design languages to choose from, make sure you take some time to research your options to ensure you're making the best choice for your project.

Hypertext Markup Language (HTML)

The easiest and most popular web design language is Hypertext Markup Language, better known as HTML. This language is so simple you can type the syntax into a text editor, such as Notepad, save it with an .html extension and instantly have a web page.

You can learn more about HTML here:
http://www.w3schools.com/html/

Although HTML will enable you to create simple web sites, if you want something more dynamic, you'll need to look into using other languages:

PHP: Hypertext Preprocessor (PHP)

PHP: Hypertext Preprocessor, better known as PHP, is a highly popular, server-side scripting language that can be embedded directly into HTML coding.

PHP can do anything that CGI (Common Gateway Interface) can do, such as process form data and auto generate dynamic content. However, PHP can do much more. It can be used on all major operating systems and supports most web servers.

PHP's main focus is development for the web, so it has a quick development time and can solve scenarios much quicker than some of the other web design languages.

You can learn more about PHP: Hypertext Preprocessor here:
http://www.php.net/

ColdFusion

ColdFusion, developed by Macromedia, is used to build and serve web pages. It consists of ColdFusion Studio, which is used to create web pages, and ColdFusion Server, which is used to display the web pages.

One of the best features of ColdFusion is the ability to create web pages 'on the fly' from content stored within a database.

For example, a variety of content can be placed within a database as 'pieces of content.' When a user types in the web address to retrieve the web page, ColdFusion dynamically develops the pages, from the 'pieces of content,' as they are served.

Although it is very reliable, ColdFusion may be better suited for larger companies rather than individuals, as it is fairly expensive.

You can learn more about ColdFusion here:
http://macromedia.com/support/coldfusion/tutorial_index.html

Java Server Pages (JSP)

Java Server Pages, also known as JSP, is a web design language developed by Sun Microsystems. It is used to control web page content via servlets, which are little programs that run on a web server. These servlets modify the web page on the server prior to it being displayed within a web browser.

The JSP technology enables you to combine regular, static HTML with dynamically generated HTML.

You can learn more about Java Server Pages here:
http://java.sun.com/products/jsp/docs.html

Active Server Pages (ASP)

Active Server Pages, also known as ASP, is Microsoft's solution to dynamic, interactive web pages.

Active Server Pages are web pages that contain scripts in addition to the standard HTML tags. These scripts are processed prior to a web page being displayed within a web browser.

Unlike standard HTML pages that have an .html or .htm extension, Active Server Pages have an .asp extension.

An advantage of ASP is that it is language-independent and therefore is easy to use across all platforms and applications. It is very flexible and powerful, yet some people don't like it merely because it is a Microsoft product.

You can learn more about Active Server Pages here:
http://msdn.microsoft.com/library/en-us/dnasp/html/asptutorial.asp

Conclusion

With so many different web design languages to choose from, which is the best language for your project? That will depend on your web site needs and how much time and/or money you're willing to invest.

If you want a simple web site with text and images, HTML is definitely the way to go. Not only is it easy to learn, but there are also many HTML editors available online that will write the code for you.

Although HTML is usually the right choice for most, if you'd like your web site to be dynamic, you will need to research some of the other languages until you find the best solution for your project.

Take your time and do your homework before you begin. If you don't feel confident in your ability to create your own web site, hire a professional. It will save you a lot of time and trouble in the long run.

Copyright © Shelley Lowery 2005

Shelley Lowery is the publisher of Etips. To receive your free subscription & a copy of Shelley's popular ebooks, 'Killer Internet Marketing Strategies,' and 'Work from Home: A Complete Guide to Developing a Successful Internet Business from Home,' send an email to etips_publication@web-source.net or visit http://www.web-source.net. Shelley is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com. Visit the Web Design Mastery site to download your free chapters (77 pages)! And, eBook Starter - Give your ebooks the look and feel of a real book, notebook, manual or report. Visit eBook Starter to download your free, fully functional demo today. http://www.eBookStarter.com Article Source: http://EzineArticles.com/?expert=Shelley_Lowery

 

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Consuming RSS Feeds With ColdFusion

ColdFusion doesn't seem to get the respect it deserves amongst the dedicated Java or .NET or even PHP development circles, but having worked in all of those environments, I'd like to state for the record, that completing a large scale development project AHEAD of schedule, keeping your Business Managers and Projects Managers happy, and let's not forget the most important of all... THE CLIENT...Well, that's priceless. Well worth any investment made towards ColdFusion.

Web services, RSS, XML, SOAP to name several, are all welcomed friends to the ColdFusion web development language. This article will focus on the likes of RSS and XML.

Definition:

RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Consumers of RSS content use special browsers called aggregators to watch for new content in dozens or even hundreds of web feeds. The initials "RSS" are variously used to refer to the following standards:

Really Simple Syndication (RSS 2.0)

Rich Site Summary (RSS 0.91, RSS 1.0)

RDF Site Summary (RSS 0.9 and 1.0)

RSS formats are specified in XML (a generic specification for data formats). RSS delivers its information as an XML file called an "RSS feed", "webfeed", "RSS stream", or "RSS channel".

That's the Wikipedia definition for an RSS feed. What's not mentioned is that developers are able to take advantage of the content provided by these RSS feeds to display current and changing data on their websites, which adds value to the website and hopefully bring return visitors for more of the information that you provide.

Consuming an RSS feed in ColdFusion can be as simple or as complicated as you want it to be. There are several ways or more, to do this in ColdFusion. Parsing through array elements and defining the parent elements to children and testing for grandchildren elements, and recursive behaviors etc. But this article is not for the experienced ColdFusion developer. This article is for someone who might like to see some of the "ease of operation" of ColdFusion and how it relates to a popular web practice known as RSS.

We'll look at a fun and popular feed from RollingStone Magazine. Located here http://www.rollingstone.com/rssxml/album_reviews.xml as of the time of this article.

It's a feed that I have implemented on several of my websites. Now it's important to note that you should select feeds that are relevant to your website, I have several music based websites and thus having an "Album Review" feed was appropriate. Ok, so now what do we do with this feed you ask? Well, basically there are only 3 steps to consuming and parsing an XML/RSS feed.

1. Read the Feed in

2. Loop through the elements of the feed

3. Display the feed

Am I simplifying things a bit? Not really, the purpose here is to show how ColdFusion can do much of the 'heavy lifting' as it pertains to application development making many day to day programming tasks much less tedious.

Here's an example:

In ColdFusion we read the feed in like this.

< cfhttp url="http://www.rollingstone.com/rssxml/album_reviews.xml"
method="GET" resolveurl="No">< /cfhttp >

< cfset album_reviews_xml=XMLParse(cfhttp.FileContent) >

What this does is utilize the CFHTTP tag in ColdFusion which has many many uses, in this case it performs the request for the XML document on the server.

The second line defines a variable called "album_reviews_xml" and gives it the value of the http response. Using the built in function "XMLParse()" in ColdFusion takes the http response and delivers it to your browser in XML format or as an XML Object for you OOP guys.

If you would like to have ColdFusion show you a 'pretty' presentation of the XML you can simply add a cfdump statement to your document and you will see a nicely rendered and easy to read xml structure.

The next step is parsing or looping through the elements of the XML Object.

You do that like this:

< cfoutput >

< cfloop index="x" from="1" to="#ArrayLen(album_reviews_xml.rss.channel.item)#" >

Title: #album_reviews_xml.rss.channel.item[x].title.xmlText#

Link: < a href="#album_reviews_xml.rss.channel.item
[x].link.xmlText#" >click here< /a >

Description:#album_reviews_xml.rss.channel.item[x].description.xmlText#
< /cfloop >

< /cfoutput >

This loop as shown, iterates through all of the elements of the document and displays the most common items in an RSS feed which are the TITLE, LINK and DESCRIPTION. Some feeds aren't formed entirely to standard and may have other elements designs, and of course this is not all of the data that you can get from an RSS feed, again it's just the most common and standard elements returned through RSS. But if the document provided by the RSS feed generator is to standard and well formed, you will see these 3 elements in most every RSS feed.

As you can see displaying an RSS feed in ColdFusion is easy and provides real time up to date information that you can provide to your visitors on your website.

You can apply style sheets and html formatting to your feeds and present the information in a pleasant looking way that visitors will enjoy reading.

An example where I use these feeds can be seen in action here http://www.news-junkie.net. This is a personal site that I had developed a while ago that is a simple news aggregation website with a number of different topics. I found it fun to develop and good practice working with xml and ColdFusion. The information is constantly updated and visitors to my site see fresh new articles everyday, and all I have to do now that it is built, is keep the domain name active and maybe switch around a few of my affiliate links which hopefully provide a little income to pay for the hosting of the site.

Thanks for reading and Happy Coding!

Ben Cortese is a developer and business analyst for the financial industry. Copyright 2007. Article can be reprinted as long as author credits are given and content remains unchanged and intact. Article Source: http://EzineArticles.com/?expert=Benjamin_Cortese

 

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WebAssist Super Suite Dreamweaver Extensions for PHP, ASP or Coldfusion Website Developers

Whether you prefer developing in ASP, PHP or Colfusion, Adobe Dreamweaver and the WebAssist Super Suite extensions can turn an ordinary website into a dynamic database-driven workhorse that rivals those from professional developers costing tens of thousands of dollars.

Super Suite extensions for Dreamweaver

Just like a professional carpenter, the right set of tools can make all the difference in the finished product. In Dreamweaver, having the right set of extensions can not only allow you to build more extensive, usable websites, but they can also save you an immense amount of development time and frustration.

WebAssist Super Suite gives you The Power to Build Anything

The Super Suite extension package covers everything from website security, user administration, user login, site cookies, sessions, database administration, email processing, dynamic dropdowns, a full ecommerce shopping cart, a website import tool, Eric Meyer's CSS Sculptor, a full-featured text editor, dynamic Flash charts, dynamic Google map integration and a whole lot more!

Database-driven websites, e-commerce and more

The Super Suite set of extensions gives Dreamweaver users the tools to create every facet of a functional content management system, full featured forums with access-level rights, complete website database administration tools including search, add, edit, update and delete fuctions, full digital file upload and download features, and a complete ecommerce shopping cart system with fully customizable storefronts. All this is achieved through an extremely easy-to-use wizard interface which walks you through each step in simple, intuitive fashion.

Easy-to-use Dreamweaver wizard interface

Super Suite can be easily integrated into your current site Dreamweaver template. The wizards take you through the steps needed to configure your options, you choose your template, and Super Suite creates all necessary pages, navigation, recordsets, CSS and javascript. You simply upload the new pages and files to your server, and the new functionality is live, with the look and feel of your existing website.

Create advanced Dreamweaver websites without knowing any code

WebAssist Super Suite extensions are perfect for Dreamweaver users who are hesitant to dig into the code. The extensions create all the code for you, and you can easily return to the wizard at any time to make changes. Super Suite has some similar functions to Adobe Dreamweaver Developer Toolbox, but it includes one-of-a-kind extensions like the iRite WYSIWYG editor for integrating FCKeditor into your Dreamweaver websites, CSS Sculptor which allows you to create complete standards compliant websites in one easy operation, and Site Import which allows you to import complete websites including all HTML, CSS, script, Flash and image files onto your local drive.

Advice from a Super Suite user

As a Super Suite user, I have used all their extensions extensively in my client websites. The ease-of-use and the Dreamweaver integration make them a must-have extension bundle if you want to develop websites faster, create more intuitive and complex websites, and make more money as a website designer or developer.

Adobe Dreamweaver Compatibility

The WebAssist Super Suite package is an all-inclusive Dreamweaver toolkit which provides developers with all the necessary tools to make dynamic database-driven websites in Adobe Dreamweaver. The extensions are compatible with Dreamweaver 8 and Dreamweaver CS3 on both PC and Mac. PHP, ASP and ColdFusion are supported by all the extensions.

Read more about WebAssist Super Suite or view more Dreamweaver extensions at JustDreamweaver.com. The author has also posted a Super Suite review on his website development company's website. Super Suite consists of the following Dreamweaver extensions: eCart, Digital File Pro, Site Import, DataAssist, SecurityAssist, SiteAssist, Eric Meyer's CSS Sculptor, Universal Email, Dynamic Dropdowns, Dynamic Flash Charts, Cookies Toolkit, Pro Maps for Google, iRite and Validation Toolkit. Article Source: http://EzineArticles.com/?expert=Jim_Phelps

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What To Look For In A Coldfusion Dedicated Server Provider?

Using Coldfusion dedicated server, web developers can build multi-functional websites, content publishing systems, e-commerce websites, and a host of other things. Coldfusion is an easy to learn, user friendly, tag based scripting language which has connectivity to enterprise level data and strong in built searching capabilities, all of which helps in creating brilliant web pages.

Developed by JJ and Jeremy Allaire and released as an Allaire product in July 1995, Coldfusion along with Allaire was acquired by Macromedia in 2001, while Macromedia in turn was sold to Adobe Systems in 2005. A Coldfusion dedicated server is an application server used to develop both computer software and dynamic websites. Products in the same category as that of Coldfusion are Microsoft ASP.NET, JavaServer Pages or PHP. ColdFusion Markup Language (CFML) is the scripting language, similar in nature to JSP, ASP.NET, PHP and HTML is a brilliant and distinguishing feature of Coldfusion. Nonetheless it must be remembered that other CFML application servers apart from ColdFusion exist as does other compatible scripting languages like Actionscript and embedded scripts written in CFScript.

A Coldfusion dedicated server is generally used for data filled websites or intranets but remote services like SOAP web services and Flash remoting can also be generated using Coldfusion. Asynchronous forms like SMS and IMs can also be handled by Coldfusion thanks to the gateway interface, available in ColdFusion MX 7 Enterprise Edition.

Some of the value added services that come with Coldfusion are:

• generation of client-side code for form widgets and validation

• converting to PDF and FlashPaper from HTML

• database querying, regardless of platforms via ODBC or JDBC

• data retrieval from Active Directory, LDAP, POP, HTTP, FTP, Microsoft Exchange Server etc

• XML parsing, validation and querying

• client and server cache management

• clustering of server

• session, client, and application management

• Using Verity K2 for file indexing and searching

• Task scheduling

• GUI administration

Certain implementations of CFML allow enhanced functions like running in a .NET environment and image manipulation.

DedicatedServersearch.com enables you to search for dedicated servers and dedicated hosting that matches your exact needs. DedicatedServersearch.com site is updated regularly with new dedicated server companies adding their dedicated hosting plans to our searchable database. Article Source: http://EzineArticles.com/?expert=Deepak_Balhar

 

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