How To Optimize A Dynamic Website

Internet technologies and e-commerce are advanced now and still developing day by day. As a result people prefer to have a dynamic website for their businesses or their online presence. So for some webmasters or new search engine optimizers who have experience in doing SEO for a simple static websites becomes necessary to know also about how to optimize a Dynamic Website?

For successful search engine optimization (SEO) of a dynamic website it is require to have some complex search engine technology and methods that are substantially different and much more sophisticated than the SEO techniques used for ordinary, more conventional "static" web sites.

In this article you can find some useful and important tips for how to optimize a dynamic website but first I would like to describe about what are Dynamic Websites?

Introduction to Dynamic Websites:
Now days often business websites are dynamic means that the web pages are dynamically built pages that allow user interaction and online shopping cart is an example for that.

Dynamic websites are websites whose pages are generated on the fly and usually built with a programming language such as ASP, PHP or JAVA. Often Dynamic sites are database-driven means that the site content is stored in a database and the dynamic code "pulls" the content from a database.

Problems in indexing Dynamic URLs:

It is really difficult to get dynamic web sites properly indexed in the major search engines unless they are professionally optimized. Even most search engines claim that they now index the majority of dynamic web sites but still only in some cases and it is limited to a number of URLs.

One of the most important reason behind having problem with dynamic sites to get indexed by major search engines is that Search engines often consider a dynamic URL as a set of infinite number of links.

Now days often dynamic web pages are created "on the fly" with various technologies such as ASP (Active Server Pages), Cold Fusion technology, JSP (Java Server Pages) and so on. Now all these pages are user friendly and works very will for real users actually visiting the web site, but they usually create a mess with most search engine spiders.

The main reason behind it is because all dynamic pages do not even exist until a user actually goes through a query or variable that generates the pages. Often search engine spiders are not programmed to select or choose any of query or variables. In this way, those dynamic pages do not get generated and that is why do not get to be indexed.

One of the main difficulties with search engine spiders are that they cannot read and are not trained to understand any of the dynamic databases of URLs which either contain a query string delimited by a question mark or any other database characters (#&*!%) that refers to as "spider traps." Once a search engine spider falls into any of those traps, it usually spells bad news for that dynamic web site.

As a direct consequence that most search crawlers have significant problems "reading" any level into a typical dynamic database, most of these search engine spiders have been programmed to initially detect and then ignore most dynamic URLs.

How to optimize a dynamic website to get it indexed by major search engines:

1. Using URL Rewriting Tools or Softwares - There are some URL Rewriting Tools and software available on the web that converts a dynamic URL to Static URLs. So it is better to use these tools to convert a dynamic URL of your site to Static URL.

For an example- Exception Digital Enterprise Solutions offers software that helps to change the dynamic URLs to static ones.

In this way, changing a dynamic URL to static one helps it to get easily indexed by search engines.

2. Using CGI/Perl Scripts - Using CGI/Perl scripts is one of the easiest ways to get your dynamic sites indexed by search engines. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address.

In order to correct this problem, it is needed to write a script that will pull all the information before the query string and set the rest of the information equal to a variable.

When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example "?id=586" is assigned a variable, say "X".
The dynamic URL www.xyz.com/abcproduct.asp?id=586

will change to- www.xyz.com/productname/A

through CGI/Perl scripts that can be easily indexed by the search engines.

3. Managing Web Servers-

Apache Server - Apache has a rewrite module that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.

ColdFusion - It is needed to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.

4. Static Page linked dynamic Pages - Creating a Static Page that linked to an array of dynamic Pages becomes very effective especially in case you are the owner of a small online store. Initially just create a static page linking to all your dynamic pages. And optimize this static page for search engine rankings.

Make sure to include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business. Submit this static page to various major search engines including all the dynamic pages as per the guidelines for search engine submission.

In this way if you are going to optimize a dynamic website then all above tips can help you to successfully optimize your dynamic website and your site will get indexed by major search engines without facing any problem and you have a great chance to take your site among top ranks on major search engines.

Webexcel Solutions (ISO 9001:2000 Certified) A Software Development Company and an SEO Company Author involve in research and analysis of various search engine strategies and alogrithms. For more articles by author please visit- Latest Google SEO Tips and Strategies Article Source: http://EzineArticles.com/?expert=Neeraj_Srivastava

 

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Selecting the Best Web Design Language for Your Project

If you'd like to create and publish your own web site on the Internet, your first step should be to decide what type of web site you would like to create and what web design language you would like to use.

Although there are several web design languages to choose from, make sure you take some time to research your options to ensure you're making the best choice for your project.

Hypertext Markup Language (HTML)

The easiest and most popular web design language is Hypertext Markup Language, better known as HTML. This language is so simple you can type the syntax into a text editor, such as Notepad, save it with an .html extension and instantly have a web page.

You can learn more about HTML here:
http://www.w3schools.com/html/

Although HTML will enable you to create simple web sites, if you want something more dynamic, you'll need to look into using other languages:

PHP: Hypertext Preprocessor (PHP)

PHP: Hypertext Preprocessor, better known as PHP, is a highly popular, server-side scripting language that can be embedded directly into HTML coding.

PHP can do anything that CGI (Common Gateway Interface) can do, such as process form data and auto generate dynamic content. However, PHP can do much more. It can be used on all major operating systems and supports most web servers.

PHP's main focus is development for the web, so it has a quick development time and can solve scenarios much quicker than some of the other web design languages.

You can learn more about PHP: Hypertext Preprocessor here:
http://www.php.net/

ColdFusion

ColdFusion, developed by Macromedia, is used to build and serve web pages. It consists of ColdFusion Studio, which is used to create web pages, and ColdFusion Server, which is used to display the web pages.

One of the best features of ColdFusion is the ability to create web pages 'on the fly' from content stored within a database.

For example, a variety of content can be placed within a database as 'pieces of content.' When a user types in the web address to retrieve the web page, ColdFusion dynamically develops the pages, from the 'pieces of content,' as they are served.

Although it is very reliable, ColdFusion may be better suited for larger companies rather than individuals, as it is fairly expensive.

You can learn more about ColdFusion here:
http://macromedia.com/support/coldfusion/tutorial_index.html

Java Server Pages (JSP)

Java Server Pages, also known as JSP, is a web design language developed by Sun Microsystems. It is used to control web page content via servlets, which are little programs that run on a web server. These servlets modify the web page on the server prior to it being displayed within a web browser.

The JSP technology enables you to combine regular, static HTML with dynamically generated HTML.

You can learn more about Java Server Pages here:
http://java.sun.com/products/jsp/docs.html

Active Server Pages (ASP)

Active Server Pages, also known as ASP, is Microsoft's solution to dynamic, interactive web pages.

Active Server Pages are web pages that contain scripts in addition to the standard HTML tags. These scripts are processed prior to a web page being displayed within a web browser.

Unlike standard HTML pages that have an .html or .htm extension, Active Server Pages have an .asp extension.

An advantage of ASP is that it is language-independent and therefore is easy to use across all platforms and applications. It is very flexible and powerful, yet some people don't like it merely because it is a Microsoft product.

You can learn more about Active Server Pages here:
http://msdn.microsoft.com/library/en-us/dnasp/html/asptutorial.asp

Conclusion

With so many different web design languages to choose from, which is the best language for your project? That will depend on your web site needs and how much time and/or money you're willing to invest.

If you want a simple web site with text and images, HTML is definitely the way to go. Not only is it easy to learn, but there are also many HTML editors available online that will write the code for you.

Although HTML is usually the right choice for most, if you'd like your web site to be dynamic, you will need to research some of the other languages until you find the best solution for your project.

Take your time and do your homework before you begin. If you don't feel confident in your ability to create your own web site, hire a professional. It will save you a lot of time and trouble in the long run.

Copyright © Shelley Lowery 2005

Shelley Lowery is the publisher of Etips. To receive your free subscription & a copy of Shelley's popular ebooks, 'Killer Internet Marketing Strategies,' and 'Work from Home: A Complete Guide to Developing a Successful Internet Business from Home,' send an email to etips_publication@web-source.net or visit http://www.web-source.net. Shelley is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com. Visit the Web Design Mastery site to download your free chapters (77 pages)! And, eBook Starter - Give your ebooks the look and feel of a real book, notebook, manual or report. Visit eBook Starter to download your free, fully functional demo today. http://www.eBookStarter.com Article Source: http://EzineArticles.com/?expert=Shelley_Lowery

 

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Consuming RSS Feeds With ColdFusion

ColdFusion doesn't seem to get the respect it deserves amongst the dedicated Java or .NET or even PHP development circles, but having worked in all of those environments, I'd like to state for the record, that completing a large scale development project AHEAD of schedule, keeping your Business Managers and Projects Managers happy, and let's not forget the most important of all... THE CLIENT...Well, that's priceless. Well worth any investment made towards ColdFusion.

Web services, RSS, XML, SOAP to name several, are all welcomed friends to the ColdFusion web development language. This article will focus on the likes of RSS and XML.

Definition:

RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Consumers of RSS content use special browsers called aggregators to watch for new content in dozens or even hundreds of web feeds. The initials "RSS" are variously used to refer to the following standards:

Really Simple Syndication (RSS 2.0)

Rich Site Summary (RSS 0.91, RSS 1.0)

RDF Site Summary (RSS 0.9 and 1.0)

RSS formats are specified in XML (a generic specification for data formats). RSS delivers its information as an XML file called an "RSS feed", "webfeed", "RSS stream", or "RSS channel".

That's the Wikipedia definition for an RSS feed. What's not mentioned is that developers are able to take advantage of the content provided by these RSS feeds to display current and changing data on their websites, which adds value to the website and hopefully bring return visitors for more of the information that you provide.

Consuming an RSS feed in ColdFusion can be as simple or as complicated as you want it to be. There are several ways or more, to do this in ColdFusion. Parsing through array elements and defining the parent elements to children and testing for grandchildren elements, and recursive behaviors etc. But this article is not for the experienced ColdFusion developer. This article is for someone who might like to see some of the "ease of operation" of ColdFusion and how it relates to a popular web practice known as RSS.

We'll look at a fun and popular feed from RollingStone Magazine. Located here http://www.rollingstone.com/rssxml/album_reviews.xml as of the time of this article.

It's a feed that I have implemented on several of my websites. Now it's important to note that you should select feeds that are relevant to your website, I have several music based websites and thus having an "Album Review" feed was appropriate. Ok, so now what do we do with this feed you ask? Well, basically there are only 3 steps to consuming and parsing an XML/RSS feed.

1. Read the Feed in

2. Loop through the elements of the feed

3. Display the feed

Am I simplifying things a bit? Not really, the purpose here is to show how ColdFusion can do much of the 'heavy lifting' as it pertains to application development making many day to day programming tasks much less tedious.

Here's an example:

In ColdFusion we read the feed in like this.

< cfhttp url="http://www.rollingstone.com/rssxml/album_reviews.xml"
method="GET" resolveurl="No">< /cfhttp >

< cfset album_reviews_xml=XMLParse(cfhttp.FileContent) >

What this does is utilize the CFHTTP tag in ColdFusion which has many many uses, in this case it performs the request for the XML document on the server.

The second line defines a variable called "album_reviews_xml" and gives it the value of the http response. Using the built in function "XMLParse()" in ColdFusion takes the http response and delivers it to your browser in XML format or as an XML Object for you OOP guys.

If you would like to have ColdFusion show you a 'pretty' presentation of the XML you can simply add a cfdump statement to your document and you will see a nicely rendered and easy to read xml structure.

The next step is parsing or looping through the elements of the XML Object.

You do that like this:

< cfoutput >

< cfloop index="x" from="1" to="#ArrayLen(album_reviews_xml.rss.channel.item)#" >

Title: #album_reviews_xml.rss.channel.item[x].title.xmlText#

Link: < a href="#album_reviews_xml.rss.channel.item
[x].link.xmlText#" >click here< /a >

Description:#album_reviews_xml.rss.channel.item[x].description.xmlText#
< /cfloop >

< /cfoutput >

This loop as shown, iterates through all of the elements of the document and displays the most common items in an RSS feed which are the TITLE, LINK and DESCRIPTION. Some feeds aren't formed entirely to standard and may have other elements designs, and of course this is not all of the data that you can get from an RSS feed, again it's just the most common and standard elements returned through RSS. But if the document provided by the RSS feed generator is to standard and well formed, you will see these 3 elements in most every RSS feed.

As you can see displaying an RSS feed in ColdFusion is easy and provides real time up to date information that you can provide to your visitors on your website.

You can apply style sheets and html formatting to your feeds and present the information in a pleasant looking way that visitors will enjoy reading.

An example where I use these feeds can be seen in action here http://www.news-junkie.net. This is a personal site that I had developed a while ago that is a simple news aggregation website with a number of different topics. I found it fun to develop and good practice working with xml and ColdFusion. The information is constantly updated and visitors to my site see fresh new articles everyday, and all I have to do now that it is built, is keep the domain name active and maybe switch around a few of my affiliate links which hopefully provide a little income to pay for the hosting of the site.

Thanks for reading and Happy Coding!

Ben Cortese is a developer and business analyst for the financial industry. Copyright 2007. Article can be reprinted as long as author credits are given and content remains unchanged and intact. Article Source: http://EzineArticles.com/?expert=Benjamin_Cortese

 

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WebAssist Super Suite Dreamweaver Extensions for PHP, ASP or Coldfusion Website Developers

Whether you prefer developing in ASP, PHP or Colfusion, Adobe Dreamweaver and the WebAssist Super Suite extensions can turn an ordinary website into a dynamic database-driven workhorse that rivals those from professional developers costing tens of thousands of dollars.

Super Suite extensions for Dreamweaver

Just like a professional carpenter, the right set of tools can make all the difference in the finished product. In Dreamweaver, having the right set of extensions can not only allow you to build more extensive, usable websites, but they can also save you an immense amount of development time and frustration.

WebAssist Super Suite gives you The Power to Build Anything

The Super Suite extension package covers everything from website security, user administration, user login, site cookies, sessions, database administration, email processing, dynamic dropdowns, a full ecommerce shopping cart, a website import tool, Eric Meyer's CSS Sculptor, a full-featured text editor, dynamic Flash charts, dynamic Google map integration and a whole lot more!

Database-driven websites, e-commerce and more

The Super Suite set of extensions gives Dreamweaver users the tools to create every facet of a functional content management system, full featured forums with access-level rights, complete website database administration tools including search, add, edit, update and delete fuctions, full digital file upload and download features, and a complete ecommerce shopping cart system with fully customizable storefronts. All this is achieved through an extremely easy-to-use wizard interface which walks you through each step in simple, intuitive fashion.

Easy-to-use Dreamweaver wizard interface

Super Suite can be easily integrated into your current site Dreamweaver template. The wizards take you through the steps needed to configure your options, you choose your template, and Super Suite creates all necessary pages, navigation, recordsets, CSS and javascript. You simply upload the new pages and files to your server, and the new functionality is live, with the look and feel of your existing website.

Create advanced Dreamweaver websites without knowing any code

WebAssist Super Suite extensions are perfect for Dreamweaver users who are hesitant to dig into the code. The extensions create all the code for you, and you can easily return to the wizard at any time to make changes. Super Suite has some similar functions to Adobe Dreamweaver Developer Toolbox, but it includes one-of-a-kind extensions like the iRite WYSIWYG editor for integrating FCKeditor into your Dreamweaver websites, CSS Sculptor which allows you to create complete standards compliant websites in one easy operation, and Site Import which allows you to import complete websites including all HTML, CSS, script, Flash and image files onto your local drive.

Advice from a Super Suite user

As a Super Suite user, I have used all their extensions extensively in my client websites. The ease-of-use and the Dreamweaver integration make them a must-have extension bundle if you want to develop websites faster, create more intuitive and complex websites, and make more money as a website designer or developer.

Adobe Dreamweaver Compatibility

The WebAssist Super Suite package is an all-inclusive Dreamweaver toolkit which provides developers with all the necessary tools to make dynamic database-driven websites in Adobe Dreamweaver. The extensions are compatible with Dreamweaver 8 and Dreamweaver CS3 on both PC and Mac. PHP, ASP and ColdFusion are supported by all the extensions.

Read more about WebAssist Super Suite or view more Dreamweaver extensions at JustDreamweaver.com. The author has also posted a Super Suite review on his website development company's website. Super Suite consists of the following Dreamweaver extensions: eCart, Digital File Pro, Site Import, DataAssist, SecurityAssist, SiteAssist, Eric Meyer's CSS Sculptor, Universal Email, Dynamic Dropdowns, Dynamic Flash Charts, Cookies Toolkit, Pro Maps for Google, iRite and Validation Toolkit. Article Source: http://EzineArticles.com/?expert=Jim_Phelps

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What To Look For In A Coldfusion Dedicated Server Provider?

Using Coldfusion dedicated server, web developers can build multi-functional websites, content publishing systems, e-commerce websites, and a host of other things. Coldfusion is an easy to learn, user friendly, tag based scripting language which has connectivity to enterprise level data and strong in built searching capabilities, all of which helps in creating brilliant web pages.

Developed by JJ and Jeremy Allaire and released as an Allaire product in July 1995, Coldfusion along with Allaire was acquired by Macromedia in 2001, while Macromedia in turn was sold to Adobe Systems in 2005. A Coldfusion dedicated server is an application server used to develop both computer software and dynamic websites. Products in the same category as that of Coldfusion are Microsoft ASP.NET, JavaServer Pages or PHP. ColdFusion Markup Language (CFML) is the scripting language, similar in nature to JSP, ASP.NET, PHP and HTML is a brilliant and distinguishing feature of Coldfusion. Nonetheless it must be remembered that other CFML application servers apart from ColdFusion exist as does other compatible scripting languages like Actionscript and embedded scripts written in CFScript.

A Coldfusion dedicated server is generally used for data filled websites or intranets but remote services like SOAP web services and Flash remoting can also be generated using Coldfusion. Asynchronous forms like SMS and IMs can also be handled by Coldfusion thanks to the gateway interface, available in ColdFusion MX 7 Enterprise Edition.

Some of the value added services that come with Coldfusion are:

• generation of client-side code for form widgets and validation

• converting to PDF and FlashPaper from HTML

• database querying, regardless of platforms via ODBC or JDBC

• data retrieval from Active Directory, LDAP, POP, HTTP, FTP, Microsoft Exchange Server etc

• XML parsing, validation and querying

• client and server cache management

• clustering of server

• session, client, and application management

• Using Verity K2 for file indexing and searching

• Task scheduling

• GUI administration

Certain implementations of CFML allow enhanced functions like running in a .NET environment and image manipulation.

DedicatedServersearch.com enables you to search for dedicated servers and dedicated hosting that matches your exact needs. DedicatedServersearch.com site is updated regularly with new dedicated server companies adding their dedicated hosting plans to our searchable database. Article Source: http://EzineArticles.com/?expert=Deepak_Balhar

 

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The Basic Principles of Good Website Design

If your business does not have a presence in the Internet then you are most likely losing to your competitors that have their own websites. Thus, the key to effective Internet marketing is to find a web design company and avail of their web design services.

A professional web design company should show a portfolio of their past works in their site. If their sample work inspires you and if you think their web design services would be the solution to your problem, then you should contact them. Utah web design firms can give you what you need. Because there is much competition among those firms, Utah web design companies have improved and evolved. With their diverse programming methods and graphic web design techniques, your success is guaranteed. Just go to an online directory of web design services and check out the portfolios of different companies.

Choosing a web design firm is crucial. Many people think that designing a website is easy. On the contrary, it involves a lot of decision-making. First of all, the website that you're designing should be appealing to your present and prospective clients. Thus, you have to be meticulous in picking the graphics and color scheme. Second, the people that visit your site should get something out of it. You have to include information, and this can either make or break you. The text that you include should inspire your site visitors and inform them about your company.

Look for companies offering web design services that have a proven track record. Make sure you check their sample work. A good tip is to choose one that has already made websites for companies in your field of business. There are many excellent Utah web design firms out there to choose from.
Once you have selected a web design company, be sure that they:

1. Understand your field. The firm should know the nature of your business so that they can make a suitable design for your website. For instance, if you're a toy company, then the design should be appealing to kids. Communicate with your chosen designer from time to time to make sure he/she would know what to do.
2. Show you an initial design. Web design companies usually utilize graphic tools like Photoshop, which allows for easy viewing and revision.
3. Change the design according to your needs and wants. Once you're satisfied with the design, talk to the company about having it implemented and published.
Remember that a well-designed website is much more than text and graphics. Utah web design companies know that and can make your company's website functional, user-friendly, and effective for marketing.

Caitlina Fuller is a freelance writer. A professional web design company should show a portfolio of their past works in their site. If their sample work inspires you and if you think their web design services would be the solution to your problem, then you should contact them. Utah web design firms can give you what you need. Because there is much competition among those firms, Utah web design companies have improved and evolved. With their diverse programming methods and graphic web design techniques, your success is guaranteed. Article Source: http://EzineArticles.com/?expert=Caitlina_Fuller

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Web Design - Things You Should Always Remember

If you are planning to get into the lucrative web design business and you think you have all the skills required to run this business successfully, have a look at the points mentioned below and say if you ever paid any importance to these factors when you thought of setting up a web design business. Make sure that read each point carefully since, they might not be the typical technical skills required, but are in one respect the most important facts that contribute to the success of a website designing business.

A website is created to boost business and take it to a new platform. Hence a successful web design should first understand the business, its need and the kind of traffic it is attracting. Only then can a designer create a good website and will be able to provide a profitable edge to the business through his creative and lucrative design.

Websites are created for the people to visit the site, browse through them and use them for information or business. Hence, your web design should be created such that it is not only visibly attractive but also informative and interesting in content. This means that your website should contain useful and sufficient information on the concerned subject which is displayed such that the users find it interesting to browse through the different pages and spend maximum time on the site.

Apart from content, it is also essential that the navigation of the website be well planned. This plays an important role in making the users spend more time in the website. A good navigation is also the responsibility of the web designer who is creating the site. His web design concept must contain strong criteria for smooth website navigation.

Next, is the search engine optimization of the site. In order to see a website in the search engine, it is important to promote and market it well. And search engines are the best places where the marketing of these sites can be easily done. In order to make sure that your website is being marketed well in the search engines, it is important to add some of its supporting factors in the web design too. For example, the alt texts, meta tags, pagte titles, primary and supporting keywords etc.

Once, all these functions are carefully added in the web design of a site, the website will automatically show positive results in some time and prove beneficial for your online business.

Naman Jain is an online marketing professional, Presently working with Rupiz Media, one of the leading online marketing company offering expert web design UK web development services and website designing solutions over the globe. Article Source: http://EzineArticles.com/?expert=Naman_Jain

 

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Social Networking Website Design - Why You Need to Hire the Best

The creation of social networking websites requires an advanced knowledge of social networking websites, what works and what doesn't.  Avoid the costly mistake of having a network designed with obsolete coding methods that can't be expanded upon. You have a great concept but your not a web designer, your not a web developer. In fact you probably don't begin to know the ins and outs of the coding that works behind the scenes. Your probably incredibly talented and idea person, successful in business, highly innovative, maybe a serial entrepreneur. The first thing you need to do is find the company that can actually make your vision a reality.

Search for a company with experience creating social networks. Although your concept is unique the the functionality of most of the features included in your site is not. You don't want to pay an inexperienced company to reinvent the wheel and in the process gain an education on your dime. Look for a company who has designed a social networking website, this is an absolute must, NO Newbies.

Search for a web design company with an in house programming team. This is the big one, most web designers will tell you they can get the job done and contract out the meat & potatoes of the project. The design of a social networking website requires an experience web development team. Ask to speak to the programmers who will be working on the project. You've just eliminated the vast majority of the people who say they can get the job done but end up just wasting your money.

By now you have lined up some web design companies who have the skill. Now it's time to find out which company is both professional and organized. Attention to detail is a must when creating a website with thousands of lines of code. At this point it's time to sign a non-disclosure agreement to protect you idea. Discuss you project in depth and ask for a detailed project proposal. The project proposal you receive should detail the features to be created and a time line for the project. If the proposal is unorganized, unedited and difficult in general to understand you have just saved your self some money and eliminated someone who was about to waste your time & money.

A professional social networking website design company specializing in social network web design & development. We have an in-house web programming team experienced in social networking website development. Find out more about our social networking website design company at http://pearsestreet.com You can see social networking websites we've designed at http://pearsestreet.com/social-networking-website-design.html We enjoy working with business professionals with unique ideas/concepts for the creation of websites. Our team includes some of the most talented artists as well as genius programmers. If your ready to go you'll be speaking to the guy who makes every project a success and all our clients happy social networking project manager Scott Martin. You'll be on the phone with the actual programmers who will be working on your projects. Well known in the Tech Community the Vachon Brothers Luke and Kurt have mastered social media development. Recommended by executives in the ranks at both Google and MySpace, Pearse Street CEO Fuchsia McInereny is also available to discuss your project. Article Source: http://EzineArticles.com/?expert=Jonathan_Mcinerney

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Why an SEO Web Design Expert Can Make Your Company Successful

 

Using a SEO expert can dramatically improve the success of your website(s). SEO or search engine optimisation as it is commonly known, is performed by internet marketing specialists that can get you top ten rankings on major search engines such as Google, Yahoo and MSN. SEO is sometimes referred to as not being necessary but it is a crucial factor in online marketing and can produce as much as a 1000% increase in targeted traffic, or even more, depending on various factors that govern the success of search engine optimisation.

By using an expert SEO company for your marketing or your web design, you can start to reap the rewards possible from the free listings area on search engines.

SEO web design should be taken into consideration right from the start of any website project but it could take a new site a couple of months to achieve a search engine listing due to the time it takes to get indexed and the existence of 'sandboxes' that temporarily place new websites in a holding area until your site is placed in the live SERPS (search engine results pages).

SEO Benefits

SEO is not a quick solution, but you could get huge mid to long-term benefits by using an expert or company specialising in SEO and some of these are listed below. If budgets allow, you should go for a mix of SEO and PPC (pay per click), so that you get short-long-term for your internet marketing campaigns.

Backlinks

Any good search engine optimisation expert or company will endeavour to get your site backlinks to improve the credibility of your site. It is important to note that these links should be placed on relevant sites with content that is similar to your own and also that the site itself has a good page rank. If this is done correctly search engines will rate your site as more credible after the link has been cached into the search indexes.

Brand Credibility

By increasing your websites profile and rankings, your brand will become more recognised and in-turn help to produce more turnover for your business.

High ROI (return on investment)

Using an SEO expert will produce a high return on investment (ROI). As the organic listings on the major engines are free, once you have a high placement for your keywords, your ROI will increase as time goes on. This is a major benefit to and company and is a compelling case for any company to use the services of a search engine marketing professional.

Increase your profits by using professional SEO web design. Get free information at: SEO Web Design Article Source: http://EzineArticles.com/?expert=Lee_A._Smith

 

 

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Website Design the Latest Trends

 

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Website design has evolved since the beginning of Internet. The first page uploaded on a web server was just a simple document with black text. This page was created by Tim Burners Lee, the founder of internet. Since then, websites have evolved into a more complicated combination of design and code. In late 1990s, websites were designed using colors and text effects. The design was simple and the web pages looked more like brochures.

The internet boom and the opportunity to do business online changed the look and appeal of websites entirely. People were flocking to tap the online market and get the first mover advantage. They developed visually compelling sites to attract visitors and more sales. The websites were crammed full of information and there were lot of colors on a single page. Those websites managed to do well for sometime although they were a nuisance and most of the people use to run away from those websites. Those websites had overlapping colors, big text and some eye popping text effects which used to you're your attention away from the main product/service. There were multitude of bright color with intrusive text and those websites were crammed full of information.

Then, came the internet recession, this was a golden period for website designs. People learned from their past mistakes and started to design some engaging sites that allowed the visitor to focus on the main product/service they were offering. But there was one drawback; the internet population was going through a learning curve and they used to think that simple websites are designed cheaply and used to run away. To solve this problem, most of the big players changed their website design to interactive flash based movies which used to impress visitors with the flexibility and uniqueness of flash based design.

Those were the times when HTML, DHTML and Flash were used to create website designs. The table based design was good but it had some limitations; lots of codes to write and implement style on each and every object on the web pages.

To address this problem, CSS (Cascading Style Sheet) was introduced and many designers adopted it to get rid of long codes. CSS is the latest trend in web design. There are no tables to draw. You can use the div tag to assign styles to any object or component on the web pages.

The latest trend in website design is the result of a 15 year evolution that occurred step wise. Now website designs are more mature and they are centered on the content of the website; not the other way around. Layouts are hot these days. Good web designers are using layouts to direct visitor's attention to the content and not the design. The designs are aesthetically developed to soothe the visitor eyes and keep them engaged. The liquid layouts are things of past.

Now designers are more inclined toward creating perfect layouts and keep the background simple. The website is intentionally left blank outside the layouts to avoid distraction. The images and icons are used to highlight certain points and videos are embedded on the sites to provide dynamic content that will engage the visitors instantly. Subtle and light colors are used to complement the design. 3D gradients and reflection effects are current trends.

All in all, website designs are getting better day by day. The mature professional look is more important than cramming and stuffing of images, icons and other design components. Less design and more content is the rule of today's online era and it has given visitors reason to think about the product/services they are interested in rather than appreciating or loathing the design of a website.

The future of website design is very promising. In future, dynamic content like videos and images will be used to attract and entice visitors. As the internet progresses towards becoming the sole business platform for most of the major businesses, the website design will be considered less important. Content will rule and design will only be there to complement it.

For more information visit Netlyte | houston web design. You can also request information to find out how we can help you build a website to grow your email list at website design Houston Article Source: http://EzineArticles.com/?expert=Sameep_Shah   Professional Web Design Service • Discount Travel Search • Teen Jewelry Fashions

 

Things to Avoid in Web Development

 

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It is your website that brings you in contact with your customers. It is the first point of interaction between you and the customers hence it must be impressive. You website should not only appear good but should also be capable of talking good to your clients. This means that your website should be able to create an impression upon your clients and also convince them on dealing with you. In order to make sure that is attained successfully, your web development must be strongly placed.

Here are a few tips which will tell you what is good and what is bad in web development. What are the tools that you need to incorporate in a website. Apart from being attractive and good looking, it is also important that your website be informative and useful to your visitor. Hence content must be an important criteria in web development. Make sure that the content you are using is original and genuine. If your website is into e-marketing then the content of your website should provide the right information on the product to your visitors. Do not exaggerate on ideas and concepts to such an extent that people stop believing in your website. Trust indeed is a necessary requirement which makes a website successful and popular amongst visitors.

Apart from having incorporated common features like content, image, less usage of java scripts, to the point write ups and smooth navigation ability, it is also important that your website be able to deliver other aspects of web development like less loading time and usage of graphic images. The more the number of graphic images and heavy scripting matters the slower it will take your website to download. So make sure that your website is not overloaded with images and java scripts and takes a long time to download.

If you think that your website is lacking even any one of the points that are discussed here, it is time now for you to evaluate your website carefully and make necessary changes in the websites so that it fits the web development requirements and is able to serve its clients better.

About the Author- Naman Jain is an expert in Internet marketing, presently working with Rupiz Media, one of the leading internet marketing company, offering online marketing services, SEO services, affiliate marketing and search engine marketing over the globe. Article Source: http://EzineArticles.com/?expert=Naman_Jain

 

 

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Web Development Tips For Contact Forms

 

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The purpose behind the creation of a website is to get people to know about you and to contact you for business purpose. The only point of contact for your website visitors to visit your site and contact you is to go to the contact form and fill in their queries. Hence, it is extremely essential that your contact form be well designed and quite impressing too. Here are some important tips that will be helpful in the development of your contact form.

The first thing that you need to realize about web development of a contact form is to make sure that it is not too long or consists of irritating questions. Keep the web development of the contact form simple . Do not complicate it too much, as people do not like to think when it comes to website surfing. They look for fast and immediate actions.

Many websites restrict their query space text box with character limits. This is incorrect. If the user is not able to file in his complete query there is a possibility that he will get irritated and will not file in anything at all. If your contact form web development can not allow query submission beyond a certain extent, it is advised that you provide a file uploading option, where the user can upload his query file wherein, he can add as many queries as he wants.

Make sure that your web development for Contact forms has made use of Captcha readability. This is the only way you can restrict the SPAM submissions in the contact form. Do not forget to develop your thank you page. The thank you page is a very important page in contact form development. From the user's point of view, if this page is not visible, the user cannot confirm if his query has been successfully submitted or not. Hence make sure that you develop a complete contact form with an encouraging and assuring message in the page that will tell the users that you will revert to their query.

Once your contact form web development is complete do not forget to do a complete QC testing of the form. This is the most important stage of the entire project. The testing should be done keeping the user in mind and ensure that there is no loose thread in the development. Check all the messages, codes and the final appearance of form to cross check all the details.

About the Author- Naman Jain is an online marketing professional, Presently working with Rupiz Media, one of the leading online marketing company offering expert UK web development services and website designing solutions over the globe.

Article Source: http://EzineArticles.com/?expert=Naman_Jain
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Build it and they will come?

You've built the perfect site. Add in a lot of content that reflects the web sites subject material. You spent hours making sure it was cross browser friendly, but still no visitors your Google analytics shows a big fat zero under visitors. What's the deal? Why don't they come?

Well probably the cheapest and best way for most of us to get visitors to our site is by doing some kind of search engine marketing. It could cost a lot using print media, TV, or event giving PPC Advertising a try so how do we do it on the cheap. With millions of people relying on the search engines to find what they are looking for, How do we get our site in front of them on the cheap?

There are 3 key ingredients to search engines

Search Engines Knowledge, Submission, and Linking

Search Engine Knowledge

Another words how do they work? Well from the users standpoint its simple enter my search term and poof the most relevant results are returned.

From our perspective most search engines use a number of methods to determine a site's placement in the search results. The main ones we need care about; popularity, content and keywords. Search Engines spend a great deal of resource spidering the web. They send out page requests using automated page viewing and analyse the content of millions of web pages daily.

Popularity of a website can be measured in a lot of different ways, most peoples idea of popularity is how many visitors a site regularly gets, this is not always easy for a search engine bot  to determine so they use a different method. Search engines work out how well linked up your website is in relation to other websites with in certain categories (This is your keywords).

The other important factors taken into account are page content and keywords. If your page is about web design then the chances are you're going to mention those exact words a few times within the page, you might even make it part of the title or use a related term such as "web designer". The amount of times you mention a specific term and where in the page that
term appears tells the Search engines what the page is about. Using a term in the title of the page and spreading the term around the page will determine the keywords, you can further hint to the Search engines what the page is about using a meta keyword tag.

Submission

Several SEO companies tell you they will be submitting your site to 1000 of search engines. They are selling snake oil; submission of your site to multiple search engines is free, of little value and can actually harm your site's position. The most important place you should try and actively get your site listed is dmoz.org. DMOZ is an editor maintained directory of websites,

many search engine bots use DMOZ as a starting off point for spidering the web. To submit your site; find the relevant section of the directory fill out the form and wait, don't bother to keep re-submitting. DMOZ will only accept sites they feel are relevant, useful and of a certain standard.

Linking

There is no quick easy option, this is where the effort has to be put if you really want to get near the top of a search engine for a particular search term. A good way to get linked up is to have a quality website that is useful to people, anyone who finds it may like it enough they add a link to it on their site or perhaps link it from a forum in response to another users question.

One way you speed up the process is to create a links page, find other sites with topics related to your site and email asking for link exchange. They put your website onto their links page and vice versa. This can be a long process but it does pay off over the medium term, finding the right sites to swap links with will not only give your visitors a valuable resource but get
your site improved results. Also be sure to include keyword text in your links to better help your results.

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My Resume

Morgan Todd
4275 Cherrydale Ave
Memphis, TN 38111

(515) 678-7090

Most recently, Lead Programmer for Sabre Technologies in Savannah, GA. Duties included training of new programmers, managed code for over 115 active web sites most of which were ColdFusion MX, SEO initiatives, datacenter management and maintenance, DBA for MSSQL & MYSQL servers, oversaw all in- house programming, remote help desk technical support, email server management, and technical consultation to networking and admin departments. I am also very active in the web development community, writing articles on web development and search engine optimization for various magazines and websites.

 

2004-2008      Sabre Technologies      Savannah, GA      Lead Programmer      * Supervisor for production & design staff      * Managed projects production timelines      * Advanced ColdFusion MX and Flash Development      * ASP.Net, PHP and Flex integration      * Webpage design and SEO      * PPC Management for clients      2000-2004      Flux Multimedia      Boca Raton, FL      Webmaster/ Primary Programming Advisor      * ColdFusion 5 - CF MX Development      * SEO & PPC Management      * Supervisor for production & design staff      * Webpage design and promotion      2002 – 2003      Platinum Television      (954) 570-5558 Deerfield Beach, FL      Creative Director      * Funding for national television show      * Customer service and sales      * Storyline development for national shows      1998-2000      California Webworks      (626) 893-2334 Arcadia, CA      Webmaster      * Webpage design and promotion      * Implemented training course for new employees      1996-1998      Dowdy Broadcast Group      (501) 741-1402 Harrison, AR      Program Director      * Supervised Air Staff for two radio stations      * Program Director/ Morning Drive Host KCWD        * Program Director KNWA 1600AM

Education:      2000 The PR Academy - Portland, Oregon      * Public Relations Course      1999 Dale Carnegie Training Center - Denver, CO      * Professional Development Series      1998 The Art Institute, AR      * Multimedia & Web Design      1994 Dan O'day Media Course - Hot Springs, AR      * Air Personality Plus Course     1993 Center For The Media Arts - New York, NY               * B.S.- Communication Studies      1988 United States Army - Ft.Campbell, KY      * Desert Storm Veteran Brain Bench Certifications: ·         ColdFusion MX ·         HTML 4.0 ·         ASP.NET ·         Microsoft Security ·         Computer Forensics ·         Computer Technical Support Technologies: ·         Advanced ColdFusion Development ·         PHP ·         Flex & Flash Intergration ·         XML ·         .NET ·         SQL ·         Flash CS3 IDE ·         Eclipse IDE ·         Dreamweaver CS3 ·         Visual Studio 2005 ·         Photoshop CS3 ·         SEO Marketing

 

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3 Tips For Building an Ecommerce Site

Most websites never make any significant sales.

In fact most so called "ecommerce" sites are costly brochures for overpriced web designers.

If you want your ecommerce site to make real sales and become a genuine lead generator and profit stream for your business you need to give up the idea of making your website look fancy and embrace the idea of using your website as a selling tool.

The first tip to building an ecommerce site that makes real sales is understanding the strengths and weaknesses of internet marketing and websites.

Online you can deliver a huge amount of valuable content to your prospects and clients at minimal cost.

You can pre-educate prospects with text, images, streaming audio and video.

You can send your prospects a series of emails one after the other leading them to this content and you can automate the whole process.

In the same way you can send clients who've just bought from you a whole range of information on how to get the most from your product or service.

You can tell them to most common problems and how to overcome them, the most common mistakes and how to avoid them.

So delivering information over the internet is a fantastic strength of this media.

But if you try to make all your sales online you'll be leaving a fortune on the table.

A well crafted online sales letter will never get the same response as talking to a prospect through mail, over the phone, through live chat or in person.

Once you understand this you can analyze the sales process your prospects go through before they buy your product and use the internet to deliver information but also follow up by mail, phone or in person at key times when your prospects are most likely to buy.

The great news here is that after being pre-educated with your online sales process closing the sale offline with your prospects should be very easy.

The second tip for building an ecommerce site that makes real sales is to design your site around what your prospects need at each stage of the sales process.

Forget about looking pretty.

While functional, professional looking web design is important the most effective ecommerce websites focus very heavily engaging qualified prospects with information that is useful to them in a media that appeals to them.

Some prospects love streaming video...some love print...some love audio.

In some cases you might want to give all three options at some point in your online pre-education process.

You need to get to know your prospects and clients so you have a better understanding of the kind of information and the kind of media they prefer.

Always keep in mind that while we justify our purchases based on rational reasons we actually make our purchasing decisions based on emotional reasons.

So presenting your information in a way that has more emotional impact...through engaging real life stories, through video and audio...is far more likely to bring your prospects to the point where they're read to buy.

The third and final tip for building an ecommerce site that makes real sales is to have a definite call to action on every one of your website pages.

If a page on your website is there to entice new prospects into your sales process then give them a valuable incentive for sharing their name and email address to get more information from you.

Tell them to enter that name and email address and tell them about the valuable gift they'll get in return and the valuable information you'll be sending them by email in the future.

If you have a page that's further on in your sales process designed to get your prospect to finally take action tell your prospect to call you on the phone for a free quote or for a free personal consultation.

If you don't have a strong call to action on your web page then your prospects are most likely to do absolutely nothing.

You need to build trust in your prospects then get them to take the next step.

That's how you build an ecommerce site that turns prospects into eager paying clients.

Andrew Cavanagh is an online marketing pioneer with over 25 years experience in offline business. He is the author of the special report: Offline Gold For The Online Marketer which reveals how you can make money fast selling your online marketing skills to brick and mortar business owners. Andrew's Online Gold For The Offline Business is the definitive ebook on how to use online marketing to power up the profits in any brick and mortar business. You can download all 34 chapters packed with cutting edge strategies for combining online and offline marketing at Online Gold For The Offline Business Article Source: http://EzineArticles.com/?expert=Andrew_Cavanagh

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