Build it and they will come?

You've built the perfect site. Add in a lot of content that reflects the web sites subject material. You spent hours making sure it was cross browser friendly, but still no visitors your Google analytics shows a big fat zero under visitors. What's the deal? Why don't they come?

Well probably the cheapest and best way for most of us to get visitors to our site is by doing some kind of search engine marketing. It could cost a lot using print media, TV, or event giving PPC Advertising a try so how do we do it on the cheap. With millions of people relying on the search engines to find what they are looking for, How do we get our site in front of them on the cheap?

There are 3 key ingredients to search engines

Search Engines Knowledge, Submission, and Linking

Search Engine Knowledge

Another words how do they work? Well from the users standpoint its simple enter my search term and poof the most relevant results are returned.

From our perspective most search engines use a number of methods to determine a site's placement in the search results. The main ones we need care about; popularity, content and keywords. Search Engines spend a great deal of resource spidering the web. They send out page requests using automated page viewing and analyse the content of millions of web pages daily.

Popularity of a website can be measured in a lot of different ways, most peoples idea of popularity is how many visitors a site regularly gets, this is not always easy for a search engine bot  to determine so they use a different method. Search engines work out how well linked up your website is in relation to other websites with in certain categories (This is your keywords).

The other important factors taken into account are page content and keywords. If your page is about web design then the chances are you're going to mention those exact words a few times within the page, you might even make it part of the title or use a related term such as "web designer". The amount of times you mention a specific term and where in the page that
term appears tells the Search engines what the page is about. Using a term in the title of the page and spreading the term around the page will determine the keywords, you can further hint to the Search engines what the page is about using a meta keyword tag.

Submission

Several SEO companies tell you they will be submitting your site to 1000 of search engines. They are selling snake oil; submission of your site to multiple search engines is free, of little value and can actually harm your site's position. The most important place you should try and actively get your site listed is dmoz.org. DMOZ is an editor maintained directory of websites,

many search engine bots use DMOZ as a starting off point for spidering the web. To submit your site; find the relevant section of the directory fill out the form and wait, don't bother to keep re-submitting. DMOZ will only accept sites they feel are relevant, useful and of a certain standard.

Linking

There is no quick easy option, this is where the effort has to be put if you really want to get near the top of a search engine for a particular search term. A good way to get linked up is to have a quality website that is useful to people, anyone who finds it may like it enough they add a link to it on their site or perhaps link it from a forum in response to another users question.

One way you speed up the process is to create a links page, find other sites with topics related to your site and email asking for link exchange. They put your website onto their links page and vice versa. This can be a long process but it does pay off over the medium term, finding the right sites to swap links with will not only give your visitors a valuable resource but get
your site improved results. Also be sure to include keyword text in your links to better help your results.

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