Banner ads work to provide your customers with a visual representation of your company and its offerings, much more effectively than paid search text ads can. However, due to certain fears and mistrust, banner ads are often ignored by your customers, causing them to be less effective.
In order to employ an effective banner ad campaign, you need to keep several things in mind.
1. Your customers hate banner ads. Plain and simple, banner ads can be very annoying, pushy, and oftentimes, weird.
2. The webpage that the banner ad links to needs to be where they intended to go. If you lead them to an unrelated page, then the trust is broken and you've probably lost them as a customer.
3. Your customers don't even see your ads. They are bombarded by them day-in and day-out, and are therefore often desensitized to them and may not even realize they were exposed to an advertisement.
All of this probably makes you wonder why you would even think about executing a banner ad campaign at all, but there are some tips that will increase their effectiveness exponentially.
• The first is to keep all of these things in mind when simply designing your banner ad. Keep it simple! People don't need blinking colors and sounds when they are navigating through WebPages. Just like a billboard, your customers will be moving quickly through their websites, and you need to speak to them quickly and effectively. The rule of thumb is to get to the point in your ad within 8 words. This is not to say that scrolling or flash banner are not effective, but it means that your customers should not have to wait for 5 different views of your ad before they know what company the ad is even for. Trust me; no one will wait to find out who the company is for, sorry.
• Make your ads relevant! Engaging in something like Retargeting, which places banner ads for your company in front of those who have already visited your site but did not become a customer, will make sure your ads are only being shown to those who want to see them. This will help to eliminate wasted ad dollars and enable you to speak much more directly to consumers to deliver messages they will be interested in. Retargeting can also deliver banner ads dynamically based on the actions your customers took on your website, further increasing the likelihood that they will be interested in your ad.
• Change you way of thinking. Clicking on banner ads is not the best way to measure their effectiveness. Since most consumers don't even know what ad was on a page at any given time, it is important to realize that mere exposure to your banner ads on a regular basis will result in an increase in interest and subsequent sales for your company. This sort of behavior can be measured by behavioral targeting companies who have extensive analytics about the effectiveness of each size, type, and placement of your banner ads. Signing up with a firm that does this will help to make the most of your advertising budget and almost guarantee banner ad effectiveness.
Properly designed and placed banner ads are highly effective as long as they are seen by the correct eyes. They are effective in branding a company name as well as driving highly targeted traffic to your site, and worth every penny when done right.
| To get started with a Retargeting campaign to increase your banner ad effectiveness, contact the industry leaders at FetchBack For more information about the company, you can view their blog at http://www.FetchBackBlog.com Article Source: http://EzineArticles.com/?expert=Kim_Stearns |
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