Saturday, July 26, 2008

The Basic Principles of Good Website Design

If your business does not have a presence in the Internet then you are most likely losing to your competitors that have their own websites. Thus, the key to effective Internet marketing is to find a web design company and avail of their web design services.

A professional web design company should show a portfolio of their past works in their site. If their sample work inspires you and if you think their web design services would be the solution to your problem, then you should contact them. Utah web design firms can give you what you need. Because there is much competition among those firms, Utah web design companies have improved and evolved. With their diverse programming methods and graphic web design techniques, your success is guaranteed. Just go to an online directory of web design services and check out the portfolios of different companies.

Choosing a web design firm is crucial. Many people think that designing a website is easy. On the contrary, it involves a lot of decision-making. First of all, the website that you're designing should be appealing to your present and prospective clients. Thus, you have to be meticulous in picking the graphics and color scheme. Second, the people that visit your site should get something out of it. You have to include information, and this can either make or break you. The text that you include should inspire your site visitors and inform them about your company.

Look for companies offering web design services that have a proven track record. Make sure you check their sample work. A good tip is to choose one that has already made websites for companies in your field of business. There are many excellent Utah web design firms out there to choose from.
Once you have selected a web design company, be sure that they:

1. Understand your field. The firm should know the nature of your business so that they can make a suitable design for your website. For instance, if you're a toy company, then the design should be appealing to kids. Communicate with your chosen designer from time to time to make sure he/she would know what to do.
2. Show you an initial design. Web design companies usually utilize graphic tools like Photoshop, which allows for easy viewing and revision.
3. Change the design according to your needs and wants. Once you're satisfied with the design, talk to the company about having it implemented and published.
Remember that a well-designed website is much more than text and graphics. Utah web design companies know that and can make your company's website functional, user-friendly, and effective for marketing.

Caitlina Fuller is a freelance writer. A professional web design company should show a portfolio of their past works in their site. If their sample work inspires you and if you think their web design services would be the solution to your problem, then you should contact them. Utah web design firms can give you what you need. Because there is much competition among those firms, Utah web design companies have improved and evolved. With their diverse programming methods and graphic web design techniques, your success is guaranteed.

 

Web Design - Things You Should Always Remember

If you are planning to get into the lucrative web design business and you think you have all the skills required to run this business successfully, have a look at the points mentioned below and say if you ever paid any importance to these factors when you thought of setting up a web design business. Make sure that read each point carefully since, they might not be the typical technical skills required, but are in one respect the most important facts that contribute to the success of a website designing business.

A website is created to boost business and take it to a new platform. Hence a successful web design should first understand the business, its need and the kind of traffic it is attracting. Only then can a designer create a good website and will be able to provide a profitable edge to the business through his creative and lucrative design.

Websites are created for the people to visit the site, browse through them and use them for information or business. Hence, your web design should be created such that it is not only visibly attractive but also informative and interesting in content. This means that your website should contain useful and sufficient information on the concerned subject which is displayed such that the users find it interesting to browse through the different pages and spend maximum time on the site.

Apart from content, it is also essential that the navigation of the website be well planned. This plays an important role in making the users spend more time in the website. A good navigation is also the responsibility of the web designer who is creating the site. His web design concept must contain strong criteria for smooth website navigation.

Next, is the search engine optimization of the site. In order to see a website in the search engine, it is important to promote and market it well. And search engines are the best places where the marketing of these sites can be easily done. In order to make sure that your website is being marketed well in the search engines, it is important to add some of its supporting factors in the web design too. For example, the alt texts, meta tags, pagte titles, primary and supporting keywords etc.

Once, all these functions are carefully added in the web design of a site, the website will automatically show positive results in some time and prove beneficial for your online business.

Naman Jain is an online marketing professional, Presently working with Rupiz Media, one of the leading online marketing company offering expert web design UK web development services and website designing solutions over the globe.

 
 

Social Networking Website Design - Why You Need to Hire the Best

The creation of social networking websites requires an advanced knowledge of social networking websites, what works and what doesn't.  Avoid the costly mistake of having a network designed with obsolete coding methods that can't be expanded upon. You have a great concept but your not a web designer, your not a web developer. In fact you probably don't begin to know the ins and outs of the coding that works behind the scenes. Your probably incredibly talented and idea person, successful in business, highly innovative, maybe a serial entrepreneur. The first thing you need to do is find the company that can actually make your vision a reality.

Search for a company with experience creating social networks. Although your concept is unique the the functionality of most of the features included in your site is not. You don't want to pay an inexperienced company to reinvent the wheel and in the process gain an education on your dime. Look for a company who has designed a social networking website, this is an absolute must, NO Newbies.

Search for a web design company with an in house programming team. This is the big one, most web designers will tell you they can get the job done and contract out the meat & potatoes of the project. The design of a social networking website requires an experience web development team. Ask to speak to the programmers who will be working on the project. You've just eliminated the vast majority of the people who say they can get the job done but end up just wasting your money.

By now you have lined up some web design companies who have the skill. Now it's time to find out which company is both professional and organized. Attention to detail is a must when creating a website with thousands of lines of code. At this point it's time to sign a non-disclosure agreement to protect you idea. Discuss you project in depth and ask for a detailed project proposal. The project proposal you receive should detail the features to be created and a time line for the project. If the proposal is unorganized, unedited and difficult in general to understand you have just saved your self some money and eliminated someone who was about to waste your time & money.

A professional social networking website design company specializing in social network web design & development. We have an in-house web programming team experienced in social networking website development.

Find out more about our social networking website design company at http://pearsestreet.com You can see social networking websites we've designed at http://pearsestreet.com/social-networking-website-design.html We enjoy working with business professionals with unique ideas/concepts for the creation of websites. Our team includes some of the most talented artists as well as genius programmers. If your ready to go you'll be speaking to the guy who makes every project a success and all our clients happy social networking project manager Scott Martin. You'll be on the phone with the actual programmers who will be working on your projects. Well known in the Tech Community the Vachon Brothers Luke and Kurt have mastered social media development. Recommended by executives in the ranks at both Google and MySpace, Pearse Street CEO Fuchsia McInereny is also available to discuss your project.

 

Why an SEO Web Design Expert Can Make Your Company Successful

 

Using a SEO expert can dramatically improve the success of your website(s). SEO or search engine optimisation as it is commonly known, is performed by internet marketing specialists that can get you top ten rankings on major search engines such as Google, Yahoo and MSN. SEO is sometimes referred to as not being necessary but it is a crucial factor in online marketing and can produce as much as a 1000% increase in targeted traffic, or even more, depending on various factors that govern the success of search engine optimisation.

By using an expert SEO company for your marketing or your web design, you can start to reap the rewards possible from the free listings area on search engines.

SEO web design should be taken into consideration right from the start of any website project but it could take a new site a couple of months to achieve a search engine listing due to the time it takes to get indexed and the existence of 'sandboxes' that temporarily place new websites in a holding area until your site is placed in the live SERPS (search engine results pages).

SEO Benefits

SEO is not a quick solution, but you could get huge mid to long-term benefits by using an expert or company specialising in SEO and some of these are listed below. If budgets allow, you should go for a mix of SEO and PPC (pay per click), so that you get short-long-term for your internet marketing campaigns.

Backlinks

Any good search engine optimisation expert or company will endeavour to get your site backlinks to improve the credibility of your site. It is important to note that these links should be placed on relevant sites with content that is similar to your own and also that the site itself has a good page rank. If this is done correctly search engines will rate your site as more credible after the link has been cached into the search indexes.

Brand Credibility

By increasing your websites profile and rankings, your brand will become more recognised and in-turn help to produce more turnover for your business.

High ROI (return on investment)

Using an SEO expert will produce a high return on investment (ROI). As the organic listings on the major engines are free, once you have a high placement for your keywords, your ROI will increase as time goes on. This is a major benefit to and company and is a compelling case for any company to use the services of a search engine marketing professional.

Increase your profits by using professional SEO web design. Get free information at: SEO Web Design

 

Friday, July 25, 2008

Website Design the Latest Trends

 
 

Website design has evolved since the beginning of Internet. The first page uploaded on a web server was just a simple document with black text. This page was created by Tim Burners Lee, the founder of internet. Since then, websites have evolved into a more complicated combination of design and code. In late 1990s, websites were designed using colors and text effects. The design was simple and the web pages looked more like brochures.

The internet boom and the opportunity to do business online changed the look and appeal of websites entirely. People were flocking to tap the online market and get the first mover advantage. They developed visually compelling sites to attract visitors and more sales. The websites were crammed full of information and there were lot of colors on a single page. Those websites managed to do well for sometime although they were a nuisance and most of the people use to run away from those websites. Those websites had overlapping colors, big text and some eye popping text effects which used to you're your attention away from the main product/service. There were multitude of bright color with intrusive text and those websites were crammed full of information.

Then, came the internet recession, this was a golden period for website designs. People learned from their past mistakes and started to design some engaging sites that allowed the visitor to focus on the main product/service they were offering. But there was one drawback; the internet population was going through a learning curve and they used to think that simple websites are designed cheaply and used to run away. To solve this problem, most of the big players changed their website design to interactive flash based movies which used to impress visitors with the flexibility and uniqueness of flash based design.

Those were the times when HTML, DHTML and Flash were used to create website designs. The table based design was good but it had some limitations; lots of codes to write and implement style on each and every object on the web pages.

To address this problem, CSS (Cascading Style Sheet) was introduced and many designers adopted it to get rid of long codes. CSS is the latest trend in web design. There are no tables to draw. You can use the div tag to assign styles to any object or component on the web pages.

The latest trend in website design is the result of a 15 year evolution that occurred step wise. Now website designs are more mature and they are centered on the content of the website; not the other way around. Layouts are hot these days. Good web designers are using layouts to direct visitor's attention to the content and not the design. The designs are aesthetically developed to soothe the visitor eyes and keep them engaged. The liquid layouts are things of past.

Now designers are more inclined toward creating perfect layouts and keep the background simple. The website is intentionally left blank outside the layouts to avoid distraction. The images and icons are used to highlight certain points and videos are embedded on the sites to provide dynamic content that will engage the visitors instantly. Subtle and light colors are used to complement the design. 3D gradients and reflection effects are current trends.

All in all, website designs are getting better day by day. The mature professional look is more important than cramming and stuffing of images, icons and other design components. Less design and more content is the rule of today's online era and it has given visitors reason to think about the product/services they are interested in rather than appreciating or loathing the design of a website.

The future of website design is very promising. In future, dynamic content like videos and images will be used to attract and entice visitors. As the internet progresses towards becoming the sole business platform for most of the major businesses, the website design will be considered less important. Content will rule and design will only be there to complement it.

For more information visit Netlyte | houston web design. You can also request information to find out how we can help you build a website to grow your email list at website design Houston

Article Source: http://EzineArticles.com/?expert=Sameep_Shah

 

Professional Web Design ServiceDiscount Travel SearchTeen Jewelry Fashions

 

Things to Avoid in Web Development

 
 

It is your website that brings you in contact with your customers. It is the first point of interaction between you and the customers hence it must be impressive. You website should not only appear good but should also be capable of talking good to your clients. This means that your website should be able to create an impression upon your clients and also convince them on dealing with you. In order to make sure that is attained successfully, your web development must be strongly placed.

Here are a few tips which will tell you what is good and what is bad in web development. What are the tools that you need to incorporate in a website. Apart from being attractive and good looking, it is also important that your website be informative and useful to your visitor. Hence content must be an important criteria in web development. Make sure that the content you are using is original and genuine. If your website is into e-marketing then the content of your website should provide the right information on the product to your visitors. Do not exaggerate on ideas and concepts to such an extent that people stop believing in your website. Trust indeed is a necessary requirement which makes a website successful and popular amongst visitors.

Apart from having incorporated common features like content, image, less usage of java scripts, to the point write ups and smooth navigation ability, it is also important that your website be able to deliver other aspects of web development like less loading time and usage of graphic images. The more the number of graphic images and heavy scripting matters the slower it will take your website to download. So make sure that your website is not overloaded with images and java scripts and takes a long time to download.

If you think that your website is lacking even any one of the points that are discussed here, it is time now for you to evaluate your website carefully and make necessary changes in the websites so that it fits the web development requirements and is able to serve its clients better.

About the Author- Naman Jain is an expert in Internet marketing, presently working with Rupiz Media, one of the leading internet marketing company, offering online marketing services, SEO services, affiliate marketing and search engine marketing over the globe.

 
 

Web Development Tips For Contact Forms

 
 

The purpose behind the creation of a website is to get people to know about you and to contact you for business purpose. The only point of contact for your website visitors to visit your site and contact you is to go to the contact form and fill in their queries. Hence, it is extremely essential that your contact form be well designed and quite impressing too. Here are some important tips that will be helpful in the development of your contact form.

The first thing that you need to realize about web development of a contact form is to make sure that it is not too long or consists of irritating questions. Keep the web development of the contact form simple . Do not complicate it too much, as people do not like to think when it comes to website surfing. They look for fast and immediate actions.

Many websites restrict their query space text box with character limits. This is incorrect. If the user is not able to file in his complete query there is a possibility that he will get irritated and will not file in anything at all. If your contact form web development can not allow query submission beyond a certain extent, it is advised that you provide a file uploading option, where the user can upload his query file wherein, he can add as many queries as he wants.

Make sure that your web development for Contact forms has made use of Captcha readability. This is the only way you can restrict the SPAM submissions in the contact form. Do not forget to develop your thank you page. The thank you page is a very important page in contact form development. From the user's point of view, if this page is not visible, the user cannot confirm if his query has been successfully submitted or not. Hence make sure that you develop a complete contact form with an encouraging and assuring message in the page that will tell the users that you will revert to their query.

Once your contact form web development is complete do not forget to do a complete QC testing of the form. This is the most important stage of the entire project. The testing should be done keeping the user in mind and ensure that there is no loose thread in the development. Check all the messages, codes and the final appearance of form to cross check all the details.

About the Author- Naman Jain is an online marketing professional, Presently working with Rupiz Media, one of the leading online marketing company offering expert UK web development services and website designing solutions over the globe.

Article Source: http://EzineArticles.com/?expert=Naman_Jain
http://EzineArticles.com/?Web-Development-Tips-For-Contact-Forms&id=1308561

 
 
 

Monday, July 21, 2008

Build it and they will come?

You've built the perfect site. Add in a lot of content that reflects the web sites subject material. You spent hours making sure it was cross browser friendly, but still no visitors your Google analytics shows a big fat zero under visitors. What's the deal? Why don't they come?

Well probably the cheapest and best way for most of us to get visitors to our site is by doing some kind of search engine marketing. It could cost a lot using print media, TV, or event giving PPC Advertising a try so how do we do it on the cheap. With millions of people relying on the search engines to find what they are looking for, How do we get our site in front of them on the cheap?

There are 3 key ingredients to search engines

Search Engines Knowledge, Submission, and Linking

Search Engine Knowledge

Another words how do they work? Well from the users standpoint its simple enter my search term and poof the most relevant results are returned.

From our perspective most search engines use a number of methods to determine a site's placement in the search results. The main ones we need care about; popularity, content and keywords. Search Engines spend a great deal of resource spidering the web. They send out page requests using automated page viewing and analyse the content of millions of web pages daily.

Popularity of a website can be measured in a lot of different ways, most peoples idea of popularity is how many visitors a site regularly gets, this is not always easy for a search engine bot  to determine so they use a different method. Search engines work out how well linked up your website is in relation to other websites with in certain categories (This is your keywords).

The other important factors taken into account are page content and keywords. If your page is about web design then the chances are you're going to mention those exact words a few times within the page, you might even make it part of the title or use a related term such as "web designer". The amount of times you mention a specific term and where in the page that
term appears tells the Search engines what the page is about. Using a term in the title of the page and spreading the term around the page will determine the keywords, you can further hint to the Search engines what the page is about using a meta keyword tag.

Submission

Several SEO companies tell you they will be submitting your site to 1000 of search engines. They are selling snake oil; submission of your site to multiple search engines is free, of little value and can actually harm your site's position. The most important place you should try and actively get your site listed is dmoz.org. DMOZ is an editor maintained directory of websites,

many search engine bots use DMOZ as a starting off point for spidering the web. To submit your site; find the relevant section of the directory fill out the form and wait, don't bother to keep re-submitting. DMOZ will only accept sites they feel are relevant, useful and of a certain standard.

Linking

There is no quick easy option, this is where the effort has to be put if you really want to get near the top of a search engine for a particular search term. A good way to get linked up is to have a quality website that is useful to people, anyone who finds it may like it enough they add a link to it on their site or perhaps link it from a forum in response to another users question.

One way you speed up the process is to create a links page, find other sites with topics related to your site and email asking for link exchange. They put your website onto their links page and vice versa. This can be a long process but it does pay off over the medium term, finding the right sites to swap links with will not only give your visitors a valuable resource but get
your site improved results. Also be sure to include keyword text in your links to better help your results.

 

Thursday, July 10, 2008

My Resume

Morgan Todd
4275 Cherrydale Ave
Memphis, TN 38111

(515) 678-7090


Most recently, Lead Programmer for Sabre Technologies in Savannah, GA. Duties included training of new programmers, managed code for over 115 active web sites most of which were ColdFusion MX, SEO initiatives, datacenter management and maintenance, DBA for MSSQL & MYSQL servers, oversaw all in- house programming, remote help desk technical support, email server management, and technical consultation to networking and admin departments. I am also very active in the web development community, writing articles on web development and search engine optimization for various magazines and websites.

 

     

     2004-2008
     Sabre Technologies
     Savannah, GA
     Lead Programmer
     * Supervisor for production & design staff
     * Managed projects production timelines
     * Advanced ColdFusion MX and Flash Development
     * ASP.Net, PHP and Flex integration
     * Webpage design and SEO
     * PPC Management for clients

     2000-2004
     Flux Multimedia
     Boca Raton, FL
     Webmaster/ Primary Programming Advisor
     * ColdFusion 5 - CF MX Development
     * SEO & PPC Management
     * Supervisor for production & design staff
     * Webpage design and promotion

     2002 – 2003
     Platinum Television
     (954) 570-5558 Deerfield Beach, FL
     Creative Director
     * Funding for national television show
     * Customer service and sales
     * Storyline development for national shows

     1998-2000
     California Webworks
     (626) 893-2334 Arcadia, CA
     Webmaster
     * Webpage design and promotion
     * Implemented training course for new employees

     1996-1998
     Dowdy Broadcast Group
     (501) 741-1402 Harrison, AR
     Program Director
     * Supervised Air Staff for two radio stations
     * Program Director/ Morning Drive Host KCWD  
     * Program Director KNWA 1600AM

 

 

Education:
     2000 The PR Academy - Portland, Oregon
     * Public Relations Course

     1999 Dale Carnegie Training Center - Denver, CO
     * Professional Development Series

     1998 The Art Institute, AR
     * Multimedia & Web Design

     1994 Dan O'day Media Course - Hot Springs, AR
     * Air Personality Plus Course

    1993 Center For The Media Arts - New York, NY         
     * B.S.- Communication Studies

     1988 United States Army - Ft.Campbell, KY
     * Desert Storm Veteran

Brain Bench Certifications:

·         ColdFusion MX

·         HTML 4.0

·         ASP.NET

·         Microsoft Security

·         Computer Forensics

·         Computer Technical Support

Technologies:

·         Advanced ColdFusion Development

·         PHP

·         Flex & Flash Intergration

·         XML

·         .NET

·         SQL

·         Flash CS3 IDE

·         Eclipse IDE

·         Dreamweaver CS3

·         Visual Studio 2005

·         Photoshop CS3

·         SEO Marketing

 

 

Wednesday, July 09, 2008

3 Tips For Building an Ecommerce Site

Most websites never make any significant sales.

In fact most so called "ecommerce" sites are costly brochures for overpriced web designers.

If you want your ecommerce site to make real sales and become a genuine lead generator and profit stream for your business you need to give up the idea of making your website look fancy and embrace the idea of using your website as a selling tool.

The first tip to building an ecommerce site that makes real sales is understanding the strengths and weaknesses of internet marketing and websites.

Online you can deliver a huge amount of valuable content to your prospects and clients at minimal cost.

You can pre-educate prospects with text, images, streaming audio and video.

You can send your prospects a series of emails one after the other leading them to this content and you can automate the whole process.

In the same way you can send clients who've just bought from you a whole range of information on how to get the most from your product or service.

You can tell them to most common problems and how to overcome them, the most common mistakes and how to avoid them.

So delivering information over the internet is a fantastic strength of this media.

But if you try to make all your sales online you'll be leaving a fortune on the table.

A well crafted online sales letter will never get the same response as talking to a prospect through mail, over the phone, through live chat or in person.

Once you understand this you can analyze the sales process your prospects go through before they buy your product and use the internet to deliver information but also follow up by mail, phone or in person at key times when your prospects are most likely to buy.

The great news here is that after being pre-educated with your online sales process closing the sale offline with your prospects should be very easy.

The second tip for building an ecommerce site that makes real sales is to design your site around what your prospects need at each stage of the sales process.

Forget about looking pretty.

While functional, professional looking web design is important the most effective ecommerce websites focus very heavily engaging qualified prospects with information that is useful to them in a media that appeals to them.

Some prospects love streaming video...some love print...some love audio.

In some cases you might want to give all three options at some point in your online pre-education process.

You need to get to know your prospects and clients so you have a better understanding of the kind of information and the kind of media they prefer.

Always keep in mind that while we justify our purchases based on rational reasons we actually make our purchasing decisions based on emotional reasons.

So presenting your information in a way that has more emotional impact...through engaging real life stories, through video and audio...is far more likely to bring your prospects to the point where they're read to buy.

The third and final tip for building an ecommerce site that makes real sales is to have a definite call to action on every one of your website pages.

If a page on your website is there to entice new prospects into your sales process then give them a valuable incentive for sharing their name and email address to get more information from you.

Tell them to enter that name and email address and tell them about the valuable gift they'll get in return and the valuable information you'll be sending them by email in the future.

If you have a page that's further on in your sales process designed to get your prospect to finally take action tell your prospect to call you on the phone for a free quote or for a free personal consultation.

If you don't have a strong call to action on your web page then your prospects are most likely to do absolutely nothing.

You need to build trust in your prospects then get them to take the next step.

That's how you build an ecommerce site that turns prospects into eager paying clients.

Andrew Cavanagh is an online marketing pioneer with over 25 years experience in offline business. He is the author of the special report: Offline Gold For The Online Marketer which reveals how you can make money fast selling your online marketing skills to brick and mortar business owners.

Andrew's Online Gold For The Offline Business is the definitive ebook on how to use online marketing to power up the profits in any brick and mortar business. You can download all 34 chapters packed with cutting edge strategies for combining online and offline marketing at Online Gold For The Offline Business

 

Monday, July 07, 2008

Establishing a Merchant Account For Your Online Business

A merchant account is very beneficial and necessary for many web based business. One cannot thing about successfully running of a web based business. It is a special type of bank account that provides complete infrastructure for instant credit card processing and safe transactions. It makes you enable to accept credit cards and more professional look to your business. Without a merchant account one cannot thing about accepting credit cards. But how to select a right merchant service provider and set up an account is also a big undertaking. It should not be taken in easy way.

Before choosing a credit card processing services provider determine your business needs. Take the time which service provider suit for your business and can provide you quality services for instant internet processing. Once a merchant sets up a business account, service providers give him credit card terminals also known as the pos terminals. They also provide pos software. There are terminals available with printer and without printer. It depends on merchants which type of terminal they want to use.

Before choosing a merchant service provider for your web business you should also well know about merchant solution account cost. You should understand everything regarding account cost i.e. discount rate, transaction fee, statement fees, monthly minimum for total charges, excess usage charges, set up cost, terminals & other hardware cost, pos software cost, etc.

You should also research on various merchant services providers before choosing a service provider. You should not go with any merchant solution provider without gathering at least five price quotes from several providers. You should understand each and every aspect of your online business account. With a little research and planning, you can choose a right merchant solution account provider.

Once you set up a merchant solution account for your web business or any other business, you have now right to accept credit cards or internet processing for payment transactions.

What is the method of credit card processing?
We know that today most of customers in big cities want to use plastic money such as credit cards, debit cards, gifts cards, smart cards, etc. How does it function? The method of processing varies by industry. In normal way, when a credit card swiped into a card reader or terminal, the terminals reads the magnetic strip is read by card reader. And then it is checked your balance at your merchant account and then transaction is being processed.

Thus we see that a merchant account plays a big role in online payment transactions and makes enable you to accept credit cards or other forms of electronic payment transactions. It provides boost to your web based business by driving more and more customers to your business. If you do not accept cards for your products or services, then your customers may switch to others. And you may suffer in your business. So, if you too want to be success in your online or web based business, you must set up a merchant solution account.

Author Biography:
Michael John is an amateur writer focusing primarily on Business related topics .To find more information Merchant Account, internet processing and Credit Card Processing pos software and terminals visit our site at http://www.themerchantsolutions.com/

 

Friday, July 04, 2008

Useful Tips to Increase Online Banner Ad Effectiveness

 

Banner ads work to provide your customers with a visual representation of your company and its offerings, much more effectively than paid search text ads can. However, due to certain fears and mistrust, banner ads are often ignored by your customers, causing them to be less effective.

In order to employ an effective banner ad campaign, you need to keep several things in mind.

1. Your customers hate banner ads. Plain and simple, banner ads can be very annoying, pushy, and oftentimes, weird.

2. The webpage that the banner ad links to needs to be where they intended to go. If you lead them to an unrelated page, then the trust is broken and you've probably lost them as a customer.

3. Your customers don't even see your ads. They are bombarded by them day-in and day-out, and are therefore often desensitized to them and may not even realize they were exposed to an advertisement.

All of this probably makes you wonder why you would even think about executing a banner ad campaign at all, but there are some tips that will increase their effectiveness exponentially.

• The first is to keep all of these things in mind when simply designing your banner ad. Keep it simple! People don't need blinking colors and sounds when they are navigating through WebPages. Just like a billboard, your customers will be moving quickly through their websites, and you need to speak to them quickly and effectively. The rule of thumb is to get to the point in your ad within 8 words. This is not to say that scrolling or flash banner are not effective, but it means that your customers should not have to wait for 5 different views of your ad before they know what company the ad is even for. Trust me; no one will wait to find out who the company is for, sorry.

• Make your ads relevant! Engaging in something like Retargeting, which places banner ads for your company in front of those who have already visited your site but did not become a customer, will make sure your ads are only being shown to those who want to see them. This will help to eliminate wasted ad dollars and enable you to speak much more directly to consumers to deliver messages they will be interested in. Retargeting can also deliver banner ads dynamically based on the actions your customers took on your website, further increasing the likelihood that they will be interested in your ad.

• Change you way of thinking. Clicking on banner ads is not the best way to measure their effectiveness. Since most consumers don't even know what ad was on a page at any given time, it is important to realize that mere exposure to your banner ads on a regular basis will result in an increase in interest and subsequent sales for your company. This sort of behavior can be measured by behavioral targeting companies who have extensive analytics about the effectiveness of each size, type, and placement of your banner ads. Signing up with a firm that does this will help to make the most of your advertising budget and almost guarantee banner ad effectiveness.

Properly designed and placed banner ads are highly effective as long as they are seen by the correct eyes. They are effective in branding a company name as well as driving highly targeted traffic to your site, and worth every penny when done right.

To get started with a Retargeting campaign to increase your banner ad effectiveness, contact the industry leaders at FetchBack For more information about the company, you can view their blog at http://www.FetchBackBlog.com

 

Why You Lose Your Best Keyword Rankings

 
 

Have you been busting your butt trying to get on page 1 of Google for a popular keyword phrase? What I am talking about is a keyword that is worth being on page 1 of Google for.

For example, if you are in the niche of helping people make money you would probably give just about anything to be above the fold on page 1 for the keyword phrase "work at home." The bad news is for a new website starting out it could take years before you he ever naturally achieve that position.

I do not want to burst your bubble, but let me tell you from personal experience that even once you achieve a page 1 ranking for a valuable keyword, maintaining that position becomes even more difficult.

The primary reason that people lose their page 1 ranking is they cannot acquire natural back links with relevancy for their targeted words. Google places particular emphasis on the back links, and targeted keyword back links.

You reach a point where you really can never write enough articles with your hyperlinked phrase in your resource box, create enough blog post targeting your primary keyword phrase, comment in other peoples blogs enough, and so on.

If you do not figure out a way to get natural back links to your site you may as well plan on losing the rankings for your best keywords.

If you don't believe me find a few of the most searched keywords, related to your niche, and watch how the websites in the organic search section of page 1 on Google change over time.

If you're looking to make money from home, visit JV With Jeff for free training and inside tips anyone living anywhere in the world can use to make money!

Author: Jeff Schuman is a six figure income earner and full time internet marketer. His Team-Schuman.com is on page one of Google for over 1500 unique keyword phrases and has over 20,000 backlinks to it. He is offering to teach you how make money on the internet with paid surveys, starting a internet business, and using article marketing when you subscribe to his free ecourse JV With Jeff.

Thursday, July 03, 2008

The Various Website Development Services That Your Site Requires by Naman Jain

 
For more information visit Memphis Web Design
 

The Various Website Development Services That Your Site Requires

by Naman Jain

Today, almost every business is looking for an online face. An online face of a company is its web defined descriptive website. It is the online office of the business which is run 24X7 yet not demanding any physical presence. This is possible only through website development processes. There are a number of website development services that your site can avail in order to make it more user oriented, friendlier and definitely more profitable too. The following are some of the web development aspects that are being used largely in the web world.

Most websites these days are making use of web 2.0 tools to make their website interactive and user oriented. Features like blogs, forums, online chatting and video conferencing etc are some of the more commonly used features that are being added into the sites to make them happening. The speciality of web 2.0 features is that it is easy to install and maintain. It does not require any pre or post installation hassles which makes the job of the developers easy.

Another important feature that requires website development in a website is content management also known as content management system CMS. The modern day websites concentrate a lot on website content as it is given a lot of preference in the search engines. And for the same reason, the content of the websites are being changed at regular intervals. This keeps the site fresh and updated which makes it easier for the search engines to pick up your site and update them.

Online shopping is taking up majority in the web industry. Website sites now storing a number of products which are being sold through online shopping techniques. When an online shopping cart is being made, a major chunk of the website is based on website development. From the creation of shopping cart to the payment method which is based on high technique and secured back grounds.

These are just a few of the places where website development is being used. There is much more to it and the amazing thing is that it is growing randomly too.

Naman Jain is an Online marketing professional, Presently working with Rupiz Media, one of the leading online marketing company offering expert SEO services, UK web development services and website designing solutions over the globe.

 
For more information visit Memphis Web Design

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Morgan Todd Lewistown, PA

Experienced Information Technology Manager with a strong knowledge of technical guidance, IT best practices, security protocols, team leadership, and analyzing business requirements.
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