5 Tips for Social Media Marketing

Facebook, Twitter, LinkedIn, MySpace, and the list goes on and on seomoz has a list of the top 25 social media marketing sites at http://www.seomoz.org/article/social-media-marketing-tactics .

In 2009, the population of Facebook surpassed that of the U.S.A. In just over two years, it is now double the population of the US. If Facebook were a nation, they would be the 3rd largest in the world.

The impact of this on marketing through Social Media management is staggering. Big corporations are quickly catching on to the power of Social Media Marketing, which includes Twitter marketing. For the first time, in 2010, ending a 23 year run, Pepsi Cola pulled out of advertising in the Super Bowl ditching it for Social Media.

The phenomenal growth of Social Media (texting, blogging, networking)has the attention of every major company. Social Media Management has become an essential component in today’s business, So how do you leverage the power of Social Media for your company.

The Days of Build it and they will come are long gone, Here are a few tips for your SMO efforts.

1.    Avoid Spam.

The first social media marketing rule that you should remember is to avoid SPAM as much as possible. The best way to be successful with social media marketing is to not expose your website to your targeted marketing by spamming. But it's rather the opposite: building effective relationships and leveraging them in the long run.

2.    Don’t leave any social media profiles unattended.

Active participation is a basic necessity of any social media marketing campaign. Just creating some profiles in a handful of social media sites doesn’t do any good. You should post some content to the social media profiles frequently and make them look lively.

3.    Be transparent, honest, relevant, committed and value minded.

You need to build trust and loyalty with your audience. Offer suggestions, provide feedback and answer specific questions. Furthermore, do not always try to sell to them. Try to understand the need of the consumer instead of forcing yourself on your customer. Your customers want to connect with the real people behind the company and know what you are doing and planning to do

4. Seek input as well as putting out your messages.

Spend some time asking people what they want, or what they would like to know. Get to know your markets needs. Follow up answer their questions, reply to comments, be proactive.

5. Use the tools the Social Media Sites have already given you.

Take advantage on the extra applications that can be added to your page. You can add a button to share site with their friends, create events and giveaways, create fanpages, etc. Explore all the tools each of the Social Media sites offer.


Be imaginative and interactive, think about hiring some help to get your Social Media efforts kicked off right. Build relationships and they will come.


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