The mood and emotions of your visitors can be influenced by the colors you select for your website. Colors affect us in numerous ways, both mentally and physically. A strong red color has been shown to raise the blood pressure, while a blue color has a calming effect.
Once you understand the basics, you can start learning how to combine colors into a harmonious whole. There are certain colors that look good together, while other colors look so painful you have to click away before they burn your eyes. And while you might recognize these combinations when you see them, there is a theory based on the color wheel as to which colors will look nicest together.
Analogous Colors
These are the colors that sit next to each other on the color wheel. For example: green, yellow-green, and yellow; or red, red-orange, and orange.
Complementary Colors
Complementary colors are those colors that are opposite one another on the color wheel. By using colors that are opposite one another, you create color schemes that have high contrast and so are brighter and more vivid.
Color Triads
By placing an equilateral triangle on the color wheel, you can create color schemes that have a lot of life to them. The most basic color triad is the three primary colors: red, yellow, and blue. But others are: green, purple and orange, or yellow-orange, blue-green, and red-purple.
If you need more help here are a few tools on the web that have been very helpful when deciding on web design colors.
The Color Blender
Coler Code
Color Scheme Generator
Color Theory
Wiredwizard
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