Email Marketing is a form of direct marketing in which a commercial message or an email newsletter is sent to a list of interested audience through electronic mail. It is similar to sending direct mail except that sending emails is much easier and less expensive. Whether a growing organization or an established firm, email marketing offers a cost effective way to keep in touch with the customers and build a loyal base of customers.
Increase traffic to Your Website
One of the hardest things to do in internet is attracting traffic to a website. Though search engine optimizations can bring visibility to your website, just the traffic does not make profit. You should have a strong marketing strategy to convert the traffic into customers. Email marketing is the best way to sustain the interest of the people who visit your website and make them do business with you. By sending regular newsletters with quality content, people will be compelled to visit your website to know more. This will turn in sustained traffic to your website. Moreover, these people are genuinely interested in your products and services and visit your website to do business. Even if 5% of the people buy your products, it can work wonders to your annual turnover.
Build Customer Loyalty
Email marketing is the best way to expand your customer base and improve brand loyalty among your customers. By sending them useful information and interesting content customers, get a sense of value for the time they spend reading your mail. Just a few paragraphs or few tips are enough to capture the interest of the customers and bring them to your home page. With regular emails, readers are better exposed to your products and they start accepting them. You do not get a better chance to build your brand image. A great advantage with email marketing is you can identify the potential customers and target your marketing to suite the niche audience. The emails can be personalized to make them sound informal wherever desired. If the content is interesting and makes sense to people, they might even forward it to their friends increasing your brand visibility.
Save Advertising Cost
Compared to other forms of advertising - direct mails, newsletters - email marketing is less expensive. Moreover, the entire process of sending mails can be automated. Such tools are easily available over internet. They help you manage your contacts and send mails at regular intervals. Your investment involves only an auto-responder, which sends out the emails periodically (at preset intervals). In addition, you should spend some manpower on making the content of the email compelling and useful for the customer. All this will make only a fraction of the money you will otherwise spend in sending direct mails to your customer.
Email marketing is fast catching up as most popular marketing strategy. Any business can benefit from email marketing of some kind. This least expensive mode of advertising has the greatest potential to bring valuable customers for your business.
| Gary San is a best practices activist and advocate for Benchmark Email (http://www.benchmarkemail.com/email-marketing.aspx), a leading Web and permission-based email marketing service. Article Source: http://EzineArticles.com/?expert=Gary_San
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