You have a loyal group of followers right? They love the content you email out or blog about and share it religiously with their friends. Problem is, that loyal group of followers is pretty darn small. So how do you get your word out there? Recruit people with high influence on the Web to help get your word out to a larger audience. Yes, you need the cool kids.
Danny Iny's Copyblogger post titled "Four Proven Strategies for Finding a Wider Audience for Your Content," outlines the following tips so can help you do just that:
- Involve influential people in your project. First, brainstorm projects.Then, research which influencers would best suit those projects. In your proposal to these popular kids, discuss the benefits to them and their audience. Be available to answer questions, and be patient. If you can get an influencer to join in, you'll have a powerful person talking about your brand and content.
- Interview influencers. "Survey your audience, either directly or indirectly about what kind of information they are looking for from experts," recommends Iny. "Create a list of options that you are fairly confident will be valuable for them—and for people who aren't a part of your audience but should be."
- Launch a Klout Perks campaign. "In a nutshell, you can ask companies like Klout to find key influencers in your niche, and you can give those influencers 'Perks' in hopes that they will spread the word for you," suggests Iny. "This is usually free sample merchandise, but you could just as easily do it yourself using exclusive content."
- Craft an irresistibly sharable presentation. Influencers have spent a lot of time and energy building and maintaining their following. "If you can offer them something incredibly valuable to give their followers...they'll often jump at the chance to help fill their editorial calendar," says Iny.
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