The acronym stands for Search Engine Marketing which is an umbrella term that refers to the different methods that can be utilized to make your website more visible. The objective lies in generating more traffic to your website. SEM blends organic (free) search engine optimization (SEO) with paid search or pay-per-click (PPC) advertising to increase exposure for your website. SEM invokes combined methods of marketing through the use of SEO, think Google AdWords. It is an effective method of targeted marketing although not as effective as organic SEO.
SEO's main focus is on designing and optimizing your web site so that your website will rank higher within organic search result pages. The list of Web sites that display when conduction a search, in a nutshell search engines such as Google or Bing look at a web page and try to decipher the most important or relevant information on the page. The user asks a question or a query and the search engines displays relevant websites that aim to answer.
SEO revolves around on gambling on what keywords people will use when they are searching for the types of products or services that you provide. Once you have made your selection of the keywords that you want your webpage to rank for then you insert the words in your webpage content so that search engines accurately index your site and users can effortlessly find your website. When you implement SEO techniques, you are not paying the search engines to place your website high than your competition. You are just following standard rules that search engines look for on a webpage, which in turn gives you higher page ranking in search results.
When you invoke paid search or PPC advertising you are paying the search website so that your site appears as a sponsored link in the small text ads that appear when users search for a keyword that reflects your products or services. Although your websites visibility increases so does your cost, because every time someone clicks on your link there will be charge per click.
The search website vendor displays your site on the results page based on the price you are will to pay-per-click, and a quality assessment of how important your ad is in relation to others on the search page. This measurement includes factors such as the percentage of clicks on your ad and how many times the search term appears in your ad.
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